The Cube Birmingham and free@last have joined forces to brighten Christmas for local kids.

The Cube, a popular shopping and entertainment destination in Birmingham, is spreading the spirit of giving this holiday season by partnering with free@last, a local charity that supports children and families in Nechells. From November 26th to December 11th, The Cube will be hosting a festive gift drive to bring smiles to the faces of children in need.

To get involved in this heartwarming campaign, individuals can collect a tag from the tree at The Cube, each representing a gift wish from a child supported by free@last. They can then purchase a gift based on the details on the tag and return it to The Cube’s concierge for collection. These gifts will be delivered to free@last, ensuring they reach children in time for Christmas.

Lauren Tozer, Senior Facilities Manager of The Cube, emphasized the importance of community involvement in this initiative, stating, “As a central part of Birmingham, we have the opportunity and responsibility to make a positive impact. This Christmas gift drive is a chance for us all to come together and show local children they are valued and cared for. Every contribution matters, and we’re proud to partner with free@last to support this cause.”

free@last has been serving the Nechells community for 25 years, providing essential programs and emotional support to families and young people. For many children, Christmas can be a difficult time, and this gift drive aims to bring them joy and hope during the festive season. The Cube encourages everyone to participate and make a difference in the lives of these children.

To learn more about free@last and their work, visit their website at https://freeatlast.co.uk/. For more information about The Cube’s gift drive, visit https://www.thecube.co.uk/celebrate-the-season-of-giving-at-the-cube-birmingham/.

For press inquiries, please contact Sara Fleyfel at info@littlemediaagency.com.