Fibank, a leading Bulgarian financial institution, has recently made headlines by achieving recognition in the prestigious Engage Awards. The bank’s innovative project, the Digital Event Zone, was awarded the top spot in the Best Customer Marketing Strategy category, making Fibank the first financial institution from Eastern Europe to reach the finals of the UK’s only Awards programme celebrating achievements across customer, employee, sales, and marketing engagement. Additionally, the bank was also named a finalist in two other categories: Employee engagement in customer service and Overall customer experience excellence.
According to Ilona Staneva, Director of Marketing and Advertising at Fibank, the bank is incredibly proud of the results achieved through its efforts in creating the Digital Event Zone. Staneva stated, “Our goal was to deliver a new type of customer experience that reflects technological advancements and prioritizes customer satisfaction. By combining innovations in digital financial services with exceptional customer service, a hallmark of our bank, we developed a strategy that sets new benchmarks.” She added that the award is a testament to the high standards upheld by the bank and is a recognition shared with all the colleagues who contributed to bringing this idea to life.
The glamorous awards ceremony, held in the heart of London, saw Fibank’s team in the company of experts managing brands such as Mastercard, HSBC, YouTube, Revolut, DBS Bank, Lenovo, Air France, Pepsi, and Royal Mail.
The creation of the Digital Event Zone is the latest step taken by Fibank to optimize every aspect of personal finance management for the benefit of its customers. The zone offers a hybrid space for fast and modern service, designed to meet the highest standards of sustainability. It allows customers to carry out various banking operations, from paying loan installments and utility bills to purchasing a vignette or even a dream home.
Fibank’s Digital Event Zone provides a highly personalized service with impeccable customer care, making every financial solution just a click away. The self-service area saves both time and transaction fees, and all customers need to access the full range of services is an active bank card. The employees of Fibank play a key role in shaping the shared digital future, having enhanced their skills through training sessions and seminars to deliver innovative customer solutions aligned with cutting-edge technology. The Digital Zone is designed as an open, fluid space, and a hub for digital banking, serving as a meeting point with loan consultants, who can be booked in advance at https://www.fibank.bg/en.
Fibank’s recognition at the global Engage Awards reflects its unwavering commitment to continuously improving services that transform the customer experience. The bank’s success in the awards further solidifies its position as a leader in the financial industry and showcases its dedication to providing innovative and customer-centric solutions.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.