THE FRNTAL to Host Prestigious Red Carpet Hub at Cannes 2025, Uniting Global Talent and Luxury Brands

THE FRNTAL, the globally recognised PR and talent management powerhouse, will once again take centre stage at the Cannes Film Festival 2025 by unveiling its celebrated Red Carpet Hub. Running from 13 to 23 May at the legendary JW Marriott Hotel, the venue will offer a prime destination for creatives, industry professionals, and influencers, further bolstering Cannes’ reputation for global excellence.

Continuing its tradition of blending sophistication and entertainment, THE FRNTAL’s 2025 edition brings partnerships with luxury icons such as NARS (Shiseido Group), Balmain Hair, and EAUde1974.

At the Hub, guests can expect a curated series of events, lavish brand activations, and elite entertainment, uniting fashion, cinema, and beauty into a singular, unforgettable experience.

Shery Lunardi, Founder and Director of THE FRNTAL, shared her passion for the initiative, stating: “The Cannes Film Festival is where the world’s most influential figures in cinema and culture gather. Our Red Carpet Hub is designed to foster invaluable connections and unforgettable moments, ensuring our clients shine on this global stage. We are proud to create a space that unites industry leaders and gives our partners a platform to showcase their exceptional work.”

Red Carpet Hub Highlights (13-23 May 2025):

Set within the glamour of the festival, the Red Carpet Hub will be a nexus for premium events and gatherings:

  • Celebrity Sightings: Major figures from the world of cinema, fashion, and culture will make appearances, ensuring a vibrant, star-studded atmosphere.
  • Experiential Brand Engagements: Through immersive installations and activations, partners like NARS, Balmain Hair, and EAUde1974 will captivate attendees with luxury-focused experiences.
  • Prime Networking Platform: Positioned at the heart of Cannes, the Hub offers an unrivalled opportunity for talent, media, and industry leaders to network, collaborate, and innovate.

Having become synonymous with the allure and prestige of Cannes, THE FRNTAL’s Red Carpet Hub embodies the spirit of creative collaboration and luxury. Their commitment to excellence ensures their clients’ continued success amidst the dazzling backdrop of one of the world’s most celebrated cultural events.

Strengthened by its partnerships with premier brands, THE FRNTAL’s 2025 Hub promises to be a landmark moment at the crossroads of film, fashion, and global influence.

About THE FRNTAL

THE FRNTAL is a renowned international PR and talent management agency specializing in elevating the careers of high-profile clients across a diverse array of industries. Known for its strategic approach to public relations, celebrity management, and brand development, THE FRNTAL crafts tailored campaigns that drive visibility, forge impactful partnerships, and create lasting legacies for its clients. The agency’s services span talent management, media outreach, influencer engagement, and entertainment consulting, ensuring that its clients stand out in a competitive global marketplace.


THE FRNTAL: Service Offerings

  • Talent & Celebrity Management: Comprehensive representation for actors, musicians, athletes, and influencers focused on long-term career growth and success.
  • Public Relations: Strategic media placements and outreach in top-tier outlets to maximize client visibility.
  • Brand Development & Partnerships: Customized branding and partnership strategies that reflect each client’s unique identity and goals.
  • Influencer Networking: Facilitating valuable connections with key industry influencers and decision-makers to broaden client exposure.
  • Publicity Campaigns: Maximizing media coverage through exclusive interviews, red carpet events, and strategic social media campaigns.
  • Entertainment Consulting: Expert advice on contracts, career management, and public image development.

At THE FRNTAL, the mission is clear: to build enduring legacies for clients, ensuring their success in the entertainment industry and beyond. For more information on services, collaborations, and upcoming events, visit www.thefrntal.com.

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