OnCore Innovations, the U.S. company behind the GENIUS smart ball, has announced its acquisition of WAMP, a golf app based in Belgium. The merger is set to revolutionize the sport and change the way players interact with the game.
For over 600 years, the golf ball has remained relatively unchanged. However, with the integration of technology, the GENIUS ball promises to transform the traditional golf experience. Packed with a wireless-charging sensor stack, the GENIUS ball tracks every putt, drive, and spin in real-time, providing players with valuable insights and coaching tips.
But it’s not just the hardware that sets the GENIUS ball apart. With the acquisition of WAMP, a platform that gamifies golf, players can now access a connected golf experience that turns the ball into a real-time coach, scorekeeper, and gateway to global competitions – all from their pocket.
WAMP, founded by brothers and pro golfer Thomas Pieters and tech entrepreneur Pieter-Jan Pieters, has helped over 10,000 players in Europe organize tournaments, compete in challenges, and track progress together. With WAMP’s platform now integrated into the GENIUS ball, OnCore gains a battle-tested platform to bring their vision to life.
The acquisition strengthens OnCore’s presence in Europe, with Thomas Pieters joining as a global ambassador and strategic voice for the brand. “Putting is 40% of golf, yet it’s where technology has lagged the most,” said Pieters. “GENIUS will change how players train, compete, and improve – from amateurs to tour players.”
The first launch of GENIUS, focused on putting accuracy and analytics, is scheduled for Q4 2025. Future updates will extend to full-course play, gamified scoring, and simulator-like experiences – all enabled by WAMP’s community infrastructure.
Backed by investors including Charles Schwab, Josh Allen, and Harold Varner III, OnCore is now raising an additional $10-20 million to scale production, distribution, and adoption of the GENIUS ecosystem.
“We’re not just creating a smart ball – we’re creating a smart game,” said Keith Blakely, CEO of OnCore Golf. “That means community, competitions, coaching insights, and data-driven fun. WAMP gives us a head start.”
For more information on investment opportunities, visit https://geniusball.golf/regd.
About OnCore Innovations
OnCore is a Buffalo-based golf technology company best known for its patented hollow-core ball design and relentless innovation. With GENIUS, OnCore is unlocking the next chapter in golf performance and community engagement.
About WAMP
WAMP is a golf community platform founded in Belgium, designed to make the game more social, gamified, and data-driven. With over 10,000 users, it enables friendly tournaments, performance sharing, and skill-based challenges.
https://wamp.app/
About OWOW
OWOW is a 35-person digital product & venture studio based in Eindhoven. It helps founders, brands, and corporates build and launch breakthrough software – from zero to scale. OWOW developed WAMP from the ground up and will continue as OnCore’s product partner for the GENIUS ecosystem.
https://owow.io/
About New Game Plan
New Game Plan is a Belgian strategic investment firm specializing in mergers, growth-stage exits, and strategic roadmap execution. Focused on sports, tech, and consumer ventures, New Game Plan helps founders unlock full strategic value at the right moment.
https://www.newgameplan.com/
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.