Thursday 4 July, 2024
IND!E Pop Up, formerly known as The Great Brand Exchange (GBX), has officially announced its rebrand. The company’s new name represents a significant evolution in its mission to support and elevate small and medium-sized enterprise (SME) challenger brands. Alongside this exciting rebrand, IND!E Pop Up is proud to introduce Indie Collection, a new ecommerce site set to launch later this year. This platform will showcase the best indie brands from around the world, providing a broader reach for creators and giving customers access to unique and high-quality products.
With a vision to be the global leader in creating opportunities for SME brands in retail, IND!E Pop Up is committed to empowering and elevating emerging lifestyle brands. Its mission is to bridge the gap between SME brands, retailers, and consumers worldwide through a curated platform. With a network of over 14,500 brands, the company is dedicated to fostering innovation, authenticity, and sustainability in retail. IND!E Pop Up ensures that every brand showcased not only meets its high standards but also tells a compelling story that resonates with modern consumers. The company’s goal is to create a thriving ecosystem where small businesses can flourish and reach their full potential in an ever-evolving retail landscape.
IND!E Pop Up continues to build on GBX’s legacy by creating dynamic in-store pop-up experiences with major retailers such as John Lewis and Morleys Stores. The company is also excited to announce upcoming collaborations with Dobbies Garden Centres, further expanding its reach and impact.
Launching later this year, IND!E Collection will offer a curated selection of top independent brands from around the world on its new ecommerce site. This platform will provide a broader platform for indie creators to reach enthusiastic customers.
As market leaders in supporting SME challenger brands, IND!E Pop Up provides unmatched opportunities for indie brands to thrive in retail. The company creates amazing in-store pop-up events, allowing indie brands to connect with customers in dynamic retail environments. It also creates unique events and bespoke shop-in-shop trading concepts with major retailers. IND!E Pop Up offers support from industry-leading experts through its learning and resource hub, helping small brands grow and succeed in the competitive retail market. The company also has integrated partnerships with some of the UK’s most prestigious trade shows, such as Speciality Fine Food Fair and Top Drawer.
“Having been immersed in the SME challenger brand community for the past ten years, this rebrand marks a significant milestone for us,” said Matt Hopkins, CEO of IND!E Pop Up. “IND!E is now the market leader in supporting small brands into retail. We owe this achievement to our rapidly growing community of over 14,500 SMEs and our loyal retail partners. Their support and collaboration have been instrumental in our journey, and we look forward to continuing to champion the success of independent brands.”
Retailers looking to access SME challenger brands or brands looking to break into the retail market can contact IND!E Pop Up at info@popupindie.com or 01423 229988.
Trade publications and media outlets interested in learning more about IND!E Pop Up’s rebrand, upcoming events, or interviewing key members of the team can contact Hannah McKillop at Hannah@popupindie.com or 01423 229988.
For more information about IND!E and IND!E Pop Up, please visit www.popupindie.com and www.collectionindie.com.
About IND!E Pop Up:
IND!E Pop Up is dedicated to championing independent brands and fostering a vibrant community of creators and consumers. Through its dynamic in-store pop-ups and the forthcoming Indie Collection ecommerce platform, the company provides indie brands with unique opportunities to showcase their products and connect with customers who value originality and quality.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.