Ty Nant, the renowned Welsh luxury and premium hydration brand, has recently made major strides in the global beverage market with its strategic acquisition of Fonthill Water and Decantae Mineral Water from Primo Water Corporation, a prominent player in North America’s beverage industry. The acquisitions are a significant move for Ty Nant, as it aims to further establish itself as one of the UK’s leading premium water brands. This comes on the heels of their acquisition of Llanllyr Source, a premium Welsh water and mixer brand, in late 2023.
With a market increasingly driven by consumer demand for quality and sustainability, Ty Nant has not only excelled but has also been recognized as the UK’s fastest-growing bottled water company in the Alantra Fast 50 this year. They were also ranked as the 4th fastest growing food and beverage company overall in the UK. This is a remarkable feat for a company that is already profitable, thanks in part to securing the highest average price per litre among all British mineral and spring water brands, demonstrating exceptional growth alongside a sustainable and profitable business model.
Decantae Spring Water, known for its pristine quality sourced from the foothills of Snowdonia, has been a leader in the premium bottled water sector in the UK and Europe. The acquisition of Decantae brings new packaging innovations to Ty Nant’s lineup, including cuplets for travel retail and healthcare, complementing its existing glass and PET bottles. This expansion broadens Ty Nant’s market appeal and accessibility.
Fonthill Spring Water, with its origins in the historic Fonthill Bishop Estate in Wiltshire owned by Lord Margadale, is celebrated for its naturally filtered, high-quality spring water. This acquisition not only broadens Ty Nant’s geographical footprint but also enhances its product range with another iconic British water source. It also introduces Ty Nant to the water cooler market, targeting commercial, educational, and healthcare sectors with its 15L bottles. This strategic move diversifies the company’s offerings while capitalizing on a market segment where reliability and quality are non-negotiable.
Raminder Sidhu, Chairman of Ty Nant, emphasized the synergy in these acquisitions, stating, “Our commitment to sustainability, innovation, and exceptional customer service aligns perfectly with the ethos of Decantae and Fonthill. These acquisitions are pivotal in our vision to grow our diversified super-premium adult beverage group, where each product carries a deep sense of provenance, alongside our commitment to premium and sustainable offerings.”
Looking ahead, Sidhu outlined ambitious plans for 2025, saying, “We are poised for an exciting year continuing the tremendous growth we have experienced for the last 4 years. We will continue to innovate across our portfolio, introducing eco-friendly packaging options and refreshing the look of Llanllyr Source. Additionally, we are set to launch new flavors from our award-winning Kings Hill small-batch gin distillery in the Pentland Hills, Edinburgh, and we are expanding into 10 new export markets.”
For all inquiries, please contact: Hannah Fletcher hannah@tynant.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.