Debt Free Advice Launches New App to Help UK Adults Tackle Debt and Improve Financial Wellbeing
London, UK – With over 8 million UK adults in need of debt advice, yet less than half seeking help, Debt Free Advice has launched a new mobile app to make starting the conversation about financial troubles easier and more private than ever.
The app, which is being released to coincide with Talk Money Week 2025, allows users to connect with free, impartial, and FCA-regulated debt advisors through live voice or video calls. This is available 8 a.m. to 8 p.m., seven days a week, and sessions can be replayed at any time for ongoing support.
According to the Money and Pensions Service (MaPS), who runs Talk Money Week, the 2025 theme of “Start the Conversation” aims to encourage people to openly discuss their finances and reduce the stigma surrounding money issues. The Debt Free Advice App aligns perfectly with this theme, providing a platform for individuals to seek help confidentially and conveniently.
Matt Dronfield, Managing Director of Debt Free Advice, explains the inspiration behind the app:
“Talk Money Week is about stepping forward, starting a conversation, and realizing you don’t have to face financial worries alone. With our app, taking that first step is as simple as opening your phone. You can speak to a real advisor within seconds and revisit the session whenever you need. Sometimes hearing it again makes all the difference.”
The app also includes short guides and videos on common debt issues, making it a comprehensive tool for improving financial literacy and confidence. Its discreet design and user-friendly interface also provide a sense of privacy and accessibility for those seeking help.
Debt Free Advice, a coalition of charities led by Toynbee Hall, has supported over 500,000 people in the past 18 years, securing over £36.5 million in financial gains last year alone. The app builds on the success of their award-winning Video Advice Kiosk network, which won Best Service Delivery Innovation at the Third Sector Awards 2024.
The app is available for free download from both the App Store and Google Play Store.
Key Facts:
– Around 8.1 million UK adults (15% of the adult population) need debt advice, with a further 12.6 million (24%) at risk.
– Less than half (44%) of those who need debt advice have actually sought help.
– Debt Free Advice supported 24,500 people last year, securing £36.5 million in financial gains.
– The new Debt Free Advice App connects users to FCA-regulated advisers by voice or video call, 8 a.m.–8 p.m., seven days a week, with replayable advice sessions.
– The launch aligns with Talk Money Week’s 2025 theme, “Start the Conversation”, encouraging people to open up about money and reduce stigma.
Notes to Editors:
Talk Money Week (3–7 November 2025) is an annual campaign run by the Money and Pensions Service (MaPS) to encourage people across the UK to talk more openly about their finances. The 2025 theme, “Start the Conversation,” focuses on improving financial confidence and reducing money-related stress through open discussion.
Debt Free Advice is a coalition of charities led by Toynbee Hall, an anti-poverty charity founded in 1884. The coalition includes Citizens Advice, law centres, and independent advice agencies working together to provide free, impartial, and confidential debt advice to Londoners and beyond. Over the past 18 years, the service has supported more than 500,000 people, helping secure over £36.5 million in financial gains last year alone.
App Features:
– Free access to qualified, FCA-regulated advisors
– Voice or video calls available 8 am–8 pm, seven days a week
– Replayable advice sessions for ongoing support
– Short guides and videos on common debt issues
– Discreet and user-friendly design for privacy and accessibility
Data Sources:
– Debt Free Advice Impact Report 2023–25 – based on anonymized client data covering 24,500 people supported and £36.5 million secured in financial gains.
– Money and Pensions Service MoneyView Report 2025 – figures on UK adults needing and at risk of needing debt advice.
– Trustpilot (2025) – over 2,000 verified reviews with 88 % five-star ratings.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.