London, 29 January 2024 – Danish tech scale-up, OOONO A/S, has officially launched their leading road safety device, the OOONO CO-DRIVER, in the UK market. The CO-DRIVER NO1 and CO-DRIVER NO2 models are designed to promptly alert drivers to various types of speed cameras and road hazards through clear audio and visual signals, helping drivers focus on traffic when they need to the most and, as a result, increasing traffic safety.
In response to the rising concern of distracted driving, the CO-DRIVER NO1 and NO2 promise to enhance road safety by keeping drivers focused on the road. With real-time alerts on speed cameras (fixed, mobile, and traffic lights) and road hazards (accidents, roadworks, debris, breakdowns), the CO-DRIVER relies on data from OOONO’s community of users and data from the European database Blitzer.
Since its debut in Denmark in 2017, the CO-DRIVER has successfully expanded into various European markets, with a notable presence in Germany. Now, UK motorists can also benefit from the safety features of the CO-DRIVER. The device’s effectiveness grows with each new user, enhancing its coverage of road hazards. Joining the already over 2 million thriving community across Europe, UK users contribute to creating a dynamic network that continually improves the safety and awareness provided by the CO-DRIVER.
“These models, while working in the same way and offering similar benefits, allow users the flexibility to choose based on their preferences and requirements,” says Christian Walther Øyrabø, Founder & CEO of OOONO A/S. “Our aim is to provide drivers with options that cater to their specific needs, ensuring a safer and more focused driving experience and helping increase traffic safety.”
The CO-DRIVER NO1 is the company’s first road safety device and has already gained the support and trust of more than 2 million motorists. It provides audio-visual warnings using high-pitched beeps and blinking lights, alerting drivers to upcoming speed traps and hazards. Users can actively engage with the community by signalling or confirming the presence of cameras and hazards with single or double taps on the device. With a subscription-free model, the CO-DRIVER NO1 ensures there are no hidden costs or commitments. Its in-app features include seamless data downloads and customisation options, allowing users to tailor their experience. The device boasts a replaceable battery with a life of up to one year, providing a hassle-free and reliable companion for hazard-aware driving.
The OOONO CO-DRIVER NO1 is available to buy on Amazon for £44.99.
The OOONO CO-DRIVER NO2, an advanced model that takes road safety to the next level, is coming soon and will be available to buy on Amazon from February for £69.99. Equipped with high-pitched beeps and a distinctive LED ring, this device provides audio-visual warnings for speed traps, hazards, and even speed limits – alerting drivers if they exceed the speed limit. Building on community engagement, users can signal or confirm incidents with taps and dismiss outdated warnings with a convenient button press. The CO-DRIVER NO2 goes beyond with in-app navigation features and compatibility with Apple CarPlay and Android Auto, included on a subscription basis with the first 12 months free. With a rechargeable battery and a magnetic mount for easy relocation, the CO-DRIVER NO2 combines functionality with innovation for a safer and more connected driving experience.
“Connecting to the CO-DRIVER is seamless, requiring users to download the app – ensuring easy connections, data downloads, community engagement, and customisation. To work correctly, data, Bluetooth, and GPS need to be active,” explains Øyrabø. “The CO-DRIVER stands out as a simple and intuitive device, automatically activating upon detecting movement, ensuring drivers can focus solely on the road rather than using a smartphone or navigating through an app.”
For more information on the OOONO CO-DRIVER, please visit https://www.amazon.co.uk/OOONO-CO-DRIVER-NO1-activated-automatically/dp/B07Q619ZKS?th=1.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.