News story:
Rednex & Razi’s Gegagedigedagedago Shatters YouTube Records with 8 Billion Plays in Three Months
On May 24th, Rednex & Razi’s hit song Gegagedigedagedago will be released on Spotify, after reaching a monumental milestone of 8 billion plays on YouTube. This achievement has solidified the song’s position as the most played song in the world this year, surpassing even the hugely popular Despacito by Luis Fonsi.
The success of Gegagedigedagedago, with its catchy tune and quirky imagery of a singing chicken nugget, has taken the internet by storm. The song, based on Rednex’s hit Cotton Eye Joe, first gained viral fame on TikTok thanks to the Danish singer Razi Irawani. However, it was on YouTube that the song truly exploded, becoming the world’s most successful song of the internet era.
According to Rednex’s co-founder and producer of Cotton Eye Joe, Pat Reiniz, the numbers are staggering and difficult to comprehend. “But the entertainment industry needs to wake up,” he says. “This success goes way beyond common terms like ‘viral’ or ‘meme’. This is a massive digital movement, which includes thousands of video creators with various themes. It is the first mega-event of many to come.”
The song, which currently has a pace of 3 billion views per month, is on track to become the most consumed entertainment content in the history of mankind if the trend continues for another four months. It has been viewed by 16% of all YouTube users and 7% of the world population, surpassing the number of humans on the planet.
In comparison, the No.1 all-time song on Spotify, Blinding Lights by The Weekend, has only half the plays of Gegagedigedagedago. What’s even more impressive is that the song achieved this level of success without any marketing efforts or media exposure. This is a stark contrast to the 90s when it was nearly impossible to have a hit without both.
The success of Gegagedigedagedago has raised questions about the future of music consumption and the concept of a “full song.” Pat Reiniz notes that every view on YouTube represents a real human being with a pair of ears who made a conscious choice to connect with the song. “You should not be quick to dismiss the insane numbers that shorter videos can accumulate compared to full songs,” he says. “It is even worth asking whether the concept of the full song is threatened. Whatever happens, this signifies a big change. Adjustments will be needed.”
As the Spotify release of Gegagedigedagedago approaches, the question remains: will it become a massive hit, a disappointing failure, or a mediocrity? Whatever the outcome, it is likely to lead to more questions than answers.
To listen to Gegagedigedagedago on Spotify, visit: https://open.spotify.com/album/7ppANxRYsiauednEVILNlz
For more information and press mentions of Gegagedigedagedago, visit:
– NME: https://www.nme.com/news/music/rednexs-cotton-eye-joe-smashes-youtube-record-3749139
– euronews: https://www.euronews.com/culture/2024/04/23/how-did-90s-eurodance-swedish-band-rednex-become-the-most-played-artist-in-the-world
– Rolling Stone: https://www.rollingstone.de/cotton-eye-joe-von-rednex-bricht-youtube-weltrekord-und-schlaegt-adele-2716529/
– The Music: https://themusic.com.au/news/cotton-eye-joe-smashes-youtube-record-for-rednex/B961GxodHB8/19-04-24
– Music-News: https://www.music-news.com/news/UK/172879/Cotton-Eye-Joe-helps-Rednex-smash-YouTube-record
For the full press release and photos, visit: https://rednexmusic.com/press-release-gegagedigedagedago/ and https://drive.google.com/drive/folders/18WOQ4DnjaPdKWGmK-G8UUTUNRK52DWKW
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.