The Stirling Highland Games organization has announced the launch of their new campaign, “Buy a Ticket and Make a Difference.”

Stirling Highland Games Launches Fundraising Campaign to Support Local Social Enterprise

The Stirling Highland Games, a highly-anticipated annual event celebrating Scotland’s rich cultural heritage, has recently announced the launch of their newest campaign. The campaign aims to encourage locals and visitors to purchase entry tickets to the event, with all proceeds going towards supporting the not-for-profit organization responsible for organizing the games since 2014.

The Stirling Highland Games committee is hopeful that this year’s event will not only be a success, but also help support the organizers at Ceangail into 2025. This will provide the social enterprise with the opportunity to see their development proposal to Stirling Council approved.

The proposal, known as The Burgh Meadows, envisions the transformation of an unused brownfield site into a vibrant community hub. This hub will include a state-of-the-art training facility for Highland Games athletes, as well as other amenities for the local community. By providing a dedicated space for training and development, the initiative seeks to preserve and promote the traditional Scottish sports and activities that are central to the Highland Games.

Matt McGrandles, President of the Stirling Highland Games, expressed his enthusiasm for the project, stating, “By supporting the proposal, it is a natural extension of our commitment to the sport and our community. The development at Burgh Meadows will not only provide much-needed training facilities for us, but will also serve as a focal point for fostering local talent and encouraging wider participation in the Highland Games.”

The Highland Games committee aims to offer comprehensive training programs tailored to various skill levels, from beginners to elite athletes. These programs will be led by experienced coaches who specialize in the unique techniques and physical conditioning required for success in Highland Games events. By providing access to expert guidance and top-tier training equipment, the Burgh Meadows development would provide SHG with the kind of facility that would allow them to elevate the standard of competition and inspire a new generation of athletes.

In addition to supporting local athletes, the committee also hopes to make Stirling Scotland’s base for the Wounded Highlanders, where para-athletes can meet, train, and compete in more Highland Games events throughout the season. This initiative is a collaboration between the Highland Games committee, Adaptive Heavyweights Supporter Anatomical Concepts, and Ceangail CIC, all of whom are dedicated to promoting inclusivity and diversity in the Highland Games.

To spread awareness and encourage ticket sales, promotional cards will be distributed to businesses across central Scotland. These cards contain a QR code that, when scanned, will take individuals to the Stirling Highland Games website where they can purchase tickets and make a difference in their local community.

Ceangail CIC, the social enterprise behind the Stirling Highland Games, has a mission to inspire young people to pursue careers in tourism through vocational training programs and practical experiences. Since 2014, the Stirling Highland Games event has provided over 170 young people with practical experience in events, digital media, and heritage tours.

For more information on tickets for the Stirling Highland Games, please visit www.stirlinghighlandgames.com. To learn more about Ceangail CIC, please visit www.ceangail.org.

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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