Irish rap group Kneecap made headlines once again as they faced terrorism-related charges in a London court on Wednesday. In support of the band and the right to free artistic expression, Dublin-born creative studio The Tenth Man launched a provocative projection stunt across central London on Tuesday night.
The projection appeared in three significant locations: Camden’s Electric Ballroom, the site of the band’s original performance that sparked the investigation, as well as County Hall at Southbank and The Strand in Central London. The striking visual read: “MORE BLACKS. MORE DOGS. MORE IRISH. MO CHARA.” This statement reclaims language historically used for exclusion as a message of solidarity, resistance, and cultural pride.
This stunt follows the rollout of a billboard campaign in prominent sites around Westminster earlier this week, coinciding with the trial of Mo Chara, one-third of the Belfast hip-hop group. The efforts aim to show support for Kneecap and to protest against what many see as a crackdown on artistic and political expression. Kneecap’s political messaging has garnered global attention.
At Coachella last month, Kneecap made headlines once again by projecting pro-Palestinian messages at the end of their set, a moment that was cut from the official livestream but widely shared online. This further solidified their reputation for defiance and using their platform for protest.
Eric Davidson of The Tenth Man stated, “This isn’t about provocation for its own sake. At The Tenth Man, we stand with artists and their right to creative expression. We stand with truth-tellers like Kneecap, who use their art to shed light on the darker parts of the world, even if it means facing repercussions.”
Dan Lambert, Kneecap’s manager, added, “This witch-hunt is a carnival of distraction and political policing to divert attention away from Gaza.”
The Tenth Man has been working with Kneecap since 2018, collaborating on music videos, political campaigns, and creative stunts. This includes a headline-grabbing activation with a replica RUC Land Rover at the Sundance Film Festival last year. The launch of this week’s campaign also marks a statement of intent from the studio, which recently started operations in London.
Known for its disruptive creative work in music, fashion, and youth culture, The Tenth Man has built a reputation for supporting artists who push boundaries. The agency views this campaign not only as an act of solidarity but also as a defense of cultural freedom in a time of increasing political censorship.
About The Tenth Man:
Founded in Dublin and now operating in London, The Tenth Man is a culture-first creative studio known for its unapologetically bold work at the intersection of storytelling, social commentary, and underground influence. Their clients span global brands and grassroots artists, united by a belief in the power of ideas to drive progress.
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Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.