German WPC Specialist, Naturinform, Acquires Production Facilities from Finnish Company UPM
Consolidation has taken place in the European market for WPC products as Naturinform, a German WPC specialist, acquires parts of the production facilities from Finnish company UPM. The acquisition comes after UPM announced its intention to withdraw from the production of decking boards.
The agreement, which will come into effect in October 2024, will see Naturinform take over the production of the Piazza Pro and One decking boards previously marketed by UPM. This move is expected to have a significant impact on the growing market segment of WPC decking boards.
In a statement, Naturinform announced that it will closely examine the market opportunities resulting from this acquisition in the upcoming weeks. The company is also committed to ensuring the smooth supply of both products for customers, solidifying its position as a key player in the WPC decking board market.
The acquisition also strengthens Naturinform’s commitment to co-ex decking boards, which are WPC decking boards with an additional coating that guarantees an exceptionally high level of robustness. It also aligns with the company’s previously announced investments in the production of a new co-ex product line, which is expected to be unveiled soon.
“We couldn’t have imagined a better successor for our WPC products,” explains Edward Robinson, Director of UPM Profi. “Naturinform shares our values regarding quality, sustainability, and service. We are convinced that our products will continue to be in the best hands in the future and that the market will be reliably supplied.”
Horst Walther, Director of Naturinform, sees the acquisition as a significant opportunity for growth. “The integration of UPM products significantly strengthens our position in the international market,” he states. “Together with our own co-ex product range, we are convinced that we can continue to advance Naturinform successfully in the long term and open up new growth opportunities and markets.”
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Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.