Air & Grace, the female-founded, responsible and comfortable footwear brand, are choosing to buck the Black Friday discounting trend and instead give back to the planet.
The brand, established by Claire Burrows, has launched two stunning limited edition colourways of their popular Dancing Queen heels; Dancing Queen Black Shimmer, crafted from luxuriously soft suede, and Dancing Queen Burgundy Metallic, crafted in a soft leather.
For every pair of the limited edition Dancing Queen purchased, Air & Grace will be donating to Trees For Cities and planting a tree in an urban area of the UK. This is not the first time the two have collaborated, having previously launched Colour Friday, The Repurpose Collection and Forest Friday, planting over 500 trees.
Claire Burrows, Founder of Air & Grace, said: “I’m so excited about these two special limited edition colours of Dancing Queen. It’s important to me to promote responsible retailing so we choose to say no to Black Friday discounting. Instead we’re giving back by planting trees in urban areas with our friends at Trees for Cities so you can look good and do good.”
Air & Grace remains committed to their philosophy of buying fewer, better-quality products. By encouraging consumers to question the cycle of needless discounting that leads to overconsumption, Air & Grace is offering a refreshing alternative.
This Black Friday, Air & Grace will be launching two limited edition Dancing Queen heels; Dancing Queen Black Shimmer Suede and Dancing Queen Burgundy Metallic Leather. By purchasing one of the limited edition shoes, customers will be able to look good and do good by contributing to the planting of trees in urban areas of the UK.
Claire Burrows, Founder of Air & Grace, commented: “It’s important to me to promote responsible retailing so we choose to say no to Black Friday discounting. Instead we’re giving back by planting trees in urban areas with our friends at Trees for Cities so you can look good and do good.”
Air & Grace is committed to their philosophy of buying fewer, better-quality products and is offering a refreshing alternative to the cycle of needless discounting.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.