Brighton, UK – RING Jewellers, one of the leading bespoke jewellery stores in the area, has recently launched their newest creation, ‘Tierra’ – the greenest Diamond engagement ring in the world. With a growing awareness of the ethical and environmental impact of consumer purchases, RING Jewellers is setting a new standard in the industry by creating a ring that not only celebrates special moments in life but also prioritizes the well-being of our planet.
The store, located in the charming and historic streets of The Lanes in Brighton, is known for its ethical approach to jewellery making and their latest creation is no exception. Founder Stuart Stanley, with over 25 years of experience in the industry, and his team of highly skilled artisans, have designed and crafted ‘Tierra’ with a strong commitment to sustainability and ethical practices.
The name ‘Tierra’ is derived from the Spanish word for ‘Earth’, which serves as a nod to the planet that inspired the creation of this unique and environmentally-friendly ring. “Our planet was the big consideration when designing and making this ring,” says Stuart. “We wanted to create something that not only celebrates love and commitment but also gives back to the Earth that has given us so much.”
One of the key features of ‘Tierra’ is the use of a laboratory-grown Diamond, which is created by extracting Carbon from the air. This process not only produces a beautiful and high-quality stone, but it also purifies the air, leaving it cleaner than before. In contrast, mining just 1.00ct of natural Diamond involves moving around 250 tonnes of earth, often using large amounts of energy powered by fossil fuels. This makes the Diamond set into ‘Tierra’ a Carbon negative stone.
The Gold used to make ‘Tierra’ is also 100% recycled, meaning no destructive digging, no mercury, no cyanide, and no exploitation of people. Gold mining can have a negative impact on the environment, polluting both land and water supplies. RING Jewellers is proud to announce that their Gold is sourced from recycled materials, making ‘Tierra’ a truly sustainable and ethical choice.
In addition to their sustainable materials, RING Jewellers has also considered the carbon footprint of their ring-making process. While traditional jewellery pieces can sometimes travel thousands of miles before reaching the consumer, ‘Tierra’ was designed in the UK in Brighton, the Diamond was ‘mined’ (from the sky) in The Cotswolds, and the recycled gold was melted and cast in Birmingham. This equates to a total of just over 300 miles, significantly reducing the carbon footprint of the ring.
But it doesn’t stop there. For every ‘Tierra’ ring sold, RING Jewellers will plant 100 trees in partnership with the charity ‘One Tree Planted’. This organization works towards reversing the damage caused by deforestation and aims to create a greener and healthier planet for future generations.
The team at RING Jewellers is excited to offer their clients a truly unique and ethical engagement ring option with ‘Tierra’. “We believe that ‘Tierra’ is probably the greenest Diamond engagement ring in the world,” says Stuart. “It’s a symbol of love and commitment, not just between two people, but also towards our planet.”
For more information about RING Jewellers and their new creation, please visit their website at www.ringjewellers.com or contact Stuart Stanley at +44 7947 139934 or +44 1273 773544.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.