FortéNext CEO Calls for U.S. Manufacturers to Prioritize Digital Transformation for Long-Term Competitiveness
Boca Raton, FL – As the U.S. manufacturing industry experiences a significant resurgence, FortéNext CEO Nadiya Kreynin is urging industry leaders to embrace digital transformation as the key to long-term success.
According to Kreynin, manufacturing currently contributes almost $2.9 trillion to the U.S. economy, but the sector is facing numerous challenges, including fragile supply chains, labor shortages, and the need for advanced robotics and sustainability measures. In order to stay ahead, Kreynin believes that companies must align their technology, talent, and processes around a shared digital-first strategy.
A recent study by Northeastern University further emphasizes this need for digital transformation. The study found that larger, more digitally mature manufacturers with existing infrastructure are seeing a faster return on investment from transformation projects, while smaller or less prepared firms often face delays before seeing results.
“This study clearly demonstrates the importance of readiness in achieving success with digital transformation,” stated Kreynin. “It’s not just about investing in the right tools, but also committing to training, process redesign, and cultural adoption.”
As a Salesforce B2B Commerce Implementation Partner with 20 years of experience working with manufacturers, FortéNext has seen these challenges firsthand.
“With the evolving landscape of manufacturing, Salesforce offers the resilience needed to succeed by unifying sales, service, commerce, and analytics in one ecosystem,” said Kreynin. “FortéNext is proud to help manufacturers translate this potential into tangible results.”
In light of the current state of the industry, Kreynin is calling on U.S. manufacturers to prioritize digital transformation and embrace the opportunities it presents for long-term competitiveness.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.