Transactworld Digital, a CBN-licensed financial technology company, has made a bold move in the Nigerian fintech industry by enabling merchants to accept payments directly from the country’s largest mobile money ecosystem. This platform boasts over 40 million users and 10 million+ daily transactions, making it a potentially game-changing partnership for businesses.
According to Ernest Obi, Co-founder and CEO of Transactworld Digital, this move has turned the widely-used payment app in Nigeria into a sales channel for Transactpay merchants. This means that businesses no longer have to wait for customers to make payments, as they are already holding the app that pays them.
With the average Nigerian checking their wallet app more often than their email, this partnership provides businesses using Transactpay with the opportunity to be just one tap away from getting paid. From small businesses on WhatsApp to market women, creators, and SaaS startups, anyone can now access over 40 million users and 10 million+ daily transactions through the OPay platform.
Transactpay’s goal is not just to be a payment tool, but to become the most powerful customer acquisition engine in Nigerian commerce. With no website needed, everyday businesses such as tailors, logistics startups, schools, churches, hair vendors, and creators can now accept payments like billion-naira companies.
As the company’s campaign teases, “You bring the hustle, we bring 40 million potential customers.” This latest move solidifies Transactpay as a modern alternative to legacy payment platforms like Paystack and Flutterwave, with distribution and customer access at the core of its value proposition.
Transactworld Digital Services Ltd. is a Nigerian financial technology company that is licensed by the Central Bank of Nigeria as a Payment Solution Service Provider. Its flagship product, Transactpay, allows businesses of all sizes to accept local and international payments via bank transfer, card, QR, and now directly from OPay mobile wallets. To learn more, visit https://www.transactpay.ai/.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.