Upstream, the global marketing technology company, has announced positive growth rates for the 6th consecutive year at its annual strategy meeting. Despite challenging macroeconomic conditions in 2023, Upstream is projected to conclude the year with a 10% EBITDA increase compared to the previous year. In addition, Upstream’s management team set fresh strategic objectives to further drive the company’s growth in the upcoming years.
The company’s strategic development plan involves expansion into more business verticals, continuous enhancements to its martech offering, and entering new markets. Its mobile marketing platform, Grow, has been developed to combine marketing automation and data, security from online advertising fraud, and multi-channel digital communication.
“Our vision is to establish Upstream among the world’s top marketing technology companies, and we are actively working towards this direction,” said Upstream’s CEO, Dimitris Maniatis. “There are no limitations that confine us to the markets where we are already present. Instead, we view the entire world as our field of operations. Our mission is to provide such value to our customers that they consider our technology essential for increasing their revenues and fostering their growth.”
Over the past five years, Upstream has sustained an impressive compound annual growth rate of 12.4% over its EBITDA. The company has already projected substantial positive forecasts for the company’s financial performance in 2024, and is aiming to penetrate developed markets and compete with the largest marketing technology companies worldwide.
Upstream helps its customers, leading brands around the world, communicate more effectively with their customers, increase sales and boost their revenue. It currently holds a significant client base in the e-commerce sector in Brazil, which is recognized as one of the industry’s fastest-growing markets worldwide.
Today, Upstream announced positive growth rates for the 6th consecutive year and revealed its strategic objectives to further drive its growth in the upcoming years. The company’s plan involves expansion into more business verticals, continuous enhancements to its martech offering and entering new markets. It aims to become one of the world’s top marketing technology companies and provide its customers with the technology essential for increased revenues and growth.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.