Valhalla, a popular online game, has announced a new partnership with Sunderland AFC for the upcoming 24/25 season. The partnership includes a prominent back of shirt sponsor position and various other advertising opportunities.
The package offered by Valhalla includes 4 minutes of in-game pitchside LED display at all home league fixtures, interview backdrops at The Academy of Light for pre-game press conferences, and the tunnel at the Ground for TV interviews. Additionally, Valhalla will have a static pitch-facing perimeter advertising site at The Stadium of Light and extensive online advertising on SAFC.COM. The partnership will also feature a monthly “Goal of The Month” feature across SAFC social channels and social media posts promoting the Valhalla brand.
According to Valhalla, this partnership will provide brand exposure to a global audience, with a TV audience of over 21 million and over 4.5 thousand broadcast hours. EFL games are broadcasted on major networks such as Sky, ITV, beIN, Viaplay, Nova TV, Setanta, ESPN, and DAZN.
This partnership also has a strong digital dimension, with Sunderland AFC having over 4 million followers across major social platforms, including 1.7 million on Facebook and 1 million on X.
Sunderland AFC, founded in 1879, is a well-established English football club with a rich history and passionate fan base. The club has six league titles and two FA Cup wins to its name.
Valhalla is an online game set in a vibrant, MMORPG open-world inspired by Norse mythology. Players can interact with a variety of creatures called Veras, discovering, taming, training, and trading them. The game also features a dynamic, player-driven economy and a hexagonal-grid battlefield for strategic gameplay.
Floki, the people’s cryptocurrency and utility token of the Floki Ecosystem, is also involved in this partnership. Floki is aiming to become the world’s most used and recognized cryptocurrency, with a focus on utility, philanthropy, community, and marketing. The cryptocurrency currently has over 490,000 holders and a strong global brand thanks to strategic marketing partnerships.
To learn more about Valhalla, visit their website at Valhalla.game. For more information on Floki, visit Floki.com. This partnership was distributed by pressat.co.uk.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.