Valhalla, a popular MMORPG (Massively Multiplayer Online Role-Playing Game), has been announced as the Associate Sponsor for the Women’s Asia Cup Cricket 2024. This highly anticipated event will feature the Twenty20 format and will run from July 19th to July 28th in Sri Lanka.
Valhalla will gain significant visibility as the Associate Sponsor of the Women’s Asia Cup. The brand’s presence will be seen on boundary ropes, perimeter boards, mid-wicket logo mats, and various backdrops, solidifying their strategic market presence and global visibility.
The Women’s Asia Cup will showcase the top eight cricketing teams from Asia, including Sri Lanka, India, UAE, Pakistan, Nepal, Thailand, Bangladesh, and Malaysia. This event serves as an exciting precursor to the Women’s T20 World Cup, which will take place later this year.
The matches will be broadcast live on Star Sports in India, along with several other broadcast partners globally. The opening day of the tournament will feature a highly anticipated match between India and Pakistan.
All matches will be played at the iconic Rangiri Dambulla International Stadium, known for hosting memorable encounters in the past.
Cricket has a massive following, with over 2.5 billion fans aged 16-69 worldwide. The T20 format is especially popular, with 92% of fans showing their love for it. This widespread interest makes T20 cricket a perfect fit for major tournaments like the Women’s Asia Cup. In fact, a 2018 ICC report revealed that 87% of fans want T20 cricket to be included in the Olympics. Women’s cricket is also gaining popularity, with two-thirds of fans expressing excitement for women’s matches. This demonstrates the widespread and growing popularity of cricket globally.
Valhalla is a unique take on the classic creature-collection adventure set in a vibrant and lively world. In this MMORPG game, players interact with a diverse set of creatures called Veras, inspired by Norse mythology. Players can discover, tame, train, trade, and lead their Veras to tactical supremacy on the hexagonal-grid battlefield. They can also participate in a dynamic, player-driven economy either alone or as part of a clan to rise in the community ranks and make their mark in the competitive, animated world of Valhalla.
To learn more about Valhalla, visit Valhalla.game.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.