The B2B sales landscape is undergoing rapid transformation. Although many organisations still cling to large cold lists and mass messaging, growing evidence shows that the strongest results come from engaging individuals who have already revealed interest through profile visits, content actions or competitive research. This movement reflects a broader shift toward relevance, timing and outreach rooted in visible buyer behaviour.
To meet this shift, Valley has launched the first LinkedIn platform built entirely around intent signals. The platform identifies individuals who are actively researching a company rather than those who simply match a demographic profile. It performs research automatically, adapts outreach steps based on real behaviour, mimics each seller’s communication style and schedules meetings directly.
“Every day, prospects raise their hands through digital behaviors like viewing your profile, engaging with your content, and researching competitors,” said Valley’s founder. “But companies are blind to most of these signals. They are messaging cold strangers while warm prospects who want to hear from them slip away to competitors who can see and act on these signals faster.”
The shift from list-driven to signal-driven outreach marks a major change in sales strategy. Traditional methods relied on purchasing lists of job titles and industries and sending large volumes of outreach in the hope that a fraction would respond. Signal-focused engagement narrows the field to people who have already interacted, and early adopters report considerably higher response rates.
This approach mirrors a wider evolution: revenue teams are moving away from volume-based methods and towards data-driven prioritisation. By analysing millions of behavioural, activity and fit signals, Valley identifies who is ready to engage and generates relevant outreach instantly, saving considerable time for sales teams.
Industry data reinforces this shift. Those who view profiles are said to be 18 times more likely to reply than cold prospects. Individuals who interact with content convert at 31 times the rate of those with no engagement. Prospects who monitor competitor activity demonstrate 42 times greater intent. These metrics are forming the backbone of a new, more efficient outbound strategy.
Users of Valley report impressive improvements, including connection acceptance rates close to 60 per cent and reply rates far above the industry’s 0.5 per cent benchmark. Many teams say that meetings are now booked in days rather than weeks, and that smaller teams are outperforming much larger competitors thanks to far more targeted outreach.
Sales professionals describe their outreach as more tailored and authentic, often receiving feedback that messages feel personal and relevant. Leaders have shifted their evaluation metrics, focusing on active conversations rather than overall send volume.
Conventional sales tools and many AI SDR systems remain built around interruption-based tactics, enabling faster message blasting without lifting performance. Valley takes a different path, designing features specifically for outreach based on intent.
The platform uncovers hidden intent indicators such as profile visitors, post interactions and impression behaviour. It replies within hours using automated processes that take prospects from initial signal to approved outreach. It personalises each message using tone-matching and scales outreach safely with intelligent throttling, realistic behavioural pacing and strong safety controls.
Instant research, natural-sounding personalisation, intent detection and safe automation are woven together as part of one native platform. Valley was designed as a signal-first system from inception, rather than adding AI onto legacy outbound structures. This ensures a fully LinkedIn-native workflow that emphasises intent, adapts follow-ups, protects accounts and builds pipeline efficiently without losing authenticity.
The transition from cold outreach to intent-driven engagement represents the most significant change in outbound strategy since email automation. Companies persisting with cold outreach in 2025 are effectively working with an outdated model no longer aligned with how buyers behave. For many AI and GTM companies, this contradiction is especially pronounced—selling innovation while using traditional outreach methods. Valley enables these teams to adopt a modern approach that reflects their message.
For branding agencies and GTM consultancies, Valley converts thought leadership and content streams into trackable pipeline, connecting every post and high-reach moment to meaningful meetings.
Each day without intent-driven outbound means potential prospects drifting towards competitors who react faster to visible signals. Teams risk poor ROI on content, while salespeople continue operating with reply rates around 0.5 per cent. In many cases, competitors initiate conversations with prospects who had already demonstrated interest but were never identified in time.
Over 200 teams across technology, finance, consulting, SaaS, and founder led sales motions have already adopted this workflow. Many replaced traditional outbound tools after hitting performance ceilings. Others use Valley to support leaner, more efficient go to market teams. Adoption continues to accelerate, signaling that signal based and intent first selling is becoming the new normal for LinkedIn prospecting.
Valley positions itself as the first signal-driven LinkedIn platform that converts buyer intent into booked meetings within 48 hours. Built by sellers, it emphasises genuine conversation quality over message volume. Every workflow centres on authenticity, relevance and timing, while ensuring communication remains safe, fully compliant and aligned with LinkedIn norms. Its mission is to replace interruption-driven outreach with engagement grounded in genuine buyer interest.
