As businesses across the UK face ongoing economic headwinds, strengthening the confidence and capability of salespeople could play a vital role in supporting recovery, according to a long-standing industry expert.
Sales mentor and trainer Kenan Mumcu, whose 35-year career spans retail management, export markets and sales leadership, maintains that developing selling skills and mindset can drive meaningful commercial and economic benefits.
“People are often frightened to sell, but confidence and the right mindset can transform not only individual performance but also the broader business landscape,” said Mumcu. “In challenging economic times, a winning sales mindset can help companies maintain revenue, protect jobs, and drive innovation.”
Evidence indicates that companies which invest in their salesforces stand to benefit financially, with returns of £4–£6 for every £1 allocated to training. Exports are particularly important to the UK economy. According to the British Chambers of Commerce, a modest 2% increase in UK exports could raise national growth by 0.6%, generating billions in additional tax revenue. Empowered salespeople are better able to understand global customers and capitalise on international opportunities.
Mumcu has demonstrated this impact throughout his own career. Having held senior roles at Harvey Nichols and leading sales roles for Dolphin Bathrooms and Sharps Kitchens, he has generated £16 million in lifetime sales, frequently topping performance rankings and earning recognition in international business hubs such as New York, Las Vegas, Dubai and Hong Kong.
He now focuses on helping sales teams across the UK build stronger commercial mindsets, confidence and practical sales skills. His approach shows how developing people and empowering staff can help businesses strengthen performance regardless of wider market uncertainty.
