Professional voiceover services are more in demand than ever before, according to Matinée Multilingual, a UK-based studio specialising in voiceover and subtitling.
Voiceovers are now a fundamental part of content creation across multiple formats—including explainer videos, eLearning, internal communications, and social media. In 2025, this demand has surged to record-breaking levels.
As Cisco Systems highlights, video is expected to account for more than 82% of all consumer internet traffic this year—an enormous leap from 2017, when that percentage was 15 times lower. This video boom is accelerating the need for polished, localised voiceover as content creators strive to meet audience expectations globally.
While AI-generated voices have seen some growth, many organisations still favour professional human narration, especially for training, onboarding, brand storytelling, and international marketing. Voiceover adds credibility, clarity, and emotional connection that automated tools can’t yet match.
Based in Reading, Matinée Multilingual provides voiceover, translation and subtitling services in over 80 languages, working with a network of experienced voice artists and translators around the world. Their in-house team manages everything from script adaptation and casting to final audio production, making them a one-stop shop for localised video.
With video now a key part of internal comms, training rollouts, and customer onboarding, even traditional offline sectors are investing in voiceover. Matinée notes a particular rise in demand from healthcare, manufacturing, education, and tech companies seeking to streamline communication across diverse teams and global offices.
“People expect content to be clear, inclusive, and in their own language,” says the Matinée team. “Voiceover is what makes that possible, especially when you’re trying to connect across borders.”
As video continues to dominate internet traffic in 2025 and beyond, voiceover will remain central to how brands inform, inspire, and connect with their audiences.
