Wrightfield, a leading provider of food processing solutions, is pleased to announce its new strategic partnership with Liftvrac, a renowned manufacturer of cutting-edge conveyor systems based in France. This partnership will allow Wrightfield to expand its high-performance food processing portfolio by bringing Liftvrac’s innovative technology to the UK and Ireland.
The food industry is constantly evolving to meet consumer demands and preferences. In 2023, UK retail sales of dairy products increased by 7%, and there was a significant 12% rise in fermented dairy products. With a growing demand for healthier options, such as fresh fruits and vegetables, and the emergence of vegan and vegetarian diets, there is a need for reliable and efficient technologies to support these production needs.
Wrightfield is committed to providing state-of-the-art solutions that meet these market demands, making Liftvrac’s conveyor systems an ideal addition to its product range. To gain a better understanding of Liftvrac’s technology, key members of the Wrightfield team, including Sales Director Mark Rose, Sales Manager Jason Taylor, and Marketing Manager Andrew Long, visited Liftvrac’s headquarters in France on February 3rd, 2025. The visit also included a tour of the Lactalis cheese processing plant near Nantes, where they witnessed first-hand how Liftvrac’s unique conveyor systems perform in high-demand food production environments.
Liftvrac’s conveyor technology is designed to preserve delicate food products, such as crisps and biscuits, even at high production rates. The system uses the principle of vaulting to keep products intact and at their original temperature throughout the conveying process. The smooth belt gently wraps the material, eliminating pressure, and at the outlet, the belt opens while a continuous scraper prevents material loss.
This zero-loss system makes Liftvrac an optimal solution for the food industry, minimising waste and maximising profitability. Its benefits span across multiple food sectors, including dairy and cheese, meat and poultry, seafood, bakery and confectionery, and fruit and vegetables. The conveyor’s hygienic design, tool-free belt removal, semi-automatic cleaning system, and space-saving vertical structure make it an ideal choice for food processing facilities.
Mark Rose, Sales Director at Wrightfield, stated, “We are excited to partner with Liftvrac, a company that shares our commitment to engineering excellence and innovation in food processing. Their unique conveyor solutions align perfectly with Wrightfield’s expertise in designing and integrating high-quality processing equipment. This agreement strengthens our offering, allowing us to provide UK and Irish customers with the most efficient and hygienic conveying solutions available. With Liftvrac, we can help food processors reduce waste, improve efficiency, and maintain the highest product quality.”
With decades of experience in food processing and automation, Wrightfield and Liftvrac are well-positioned to deliver tailored, high-performance conveyor solutions. This partnership reinforces Wrightfield’s role as a trusted supplier of advanced processing equipment, ensuring that businesses benefit from increased productivity, improved hygiene, and enhanced product quality.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.