Yodel Mobile by NP Digital, a leading app growth agency, has announced its partnership with the Cherie Blair Foundation for Women to enhance the reach of the Foundation’s award-winning mobile learning app, HerVenture, among women entrepreneurs in Nigeria. This collaboration is part of Yodel Mobile’s pro-bono charity app marketing initiative, where the agency provides its expertise at no cost to support impactful products that drive social change.
HerVenture, developed by the Cherie Blair Foundation for Women, offers personalized business training, access to a network of peers, and local events to support women entrepreneurs. The app aims to make business education accessible to underserved communities, aligning with Yodel Mobile’s commitment to levelling the playing field in the digital ecosystem.
“We’re excited to leverage our expertise to empower HerVenture’s mission of uplifting women entrepreneurs,” said Arazoo Kadir, Agency Growth Director at Yodel Mobile. “Our charity initiative reflects our dedication to supporting underrepresented communities in the digital world. We’re proud to offer our expertise to drive app growth where it matters most.”
The partnership will focus on optimizing HerVenture’s app store listing for the Nigerian market through tailored localization and enhancing visibility and conversion. This effort will help the app reach thousands of women entrepreneurs in Nigeria, where traditional training and mentorship opportunities are limited.
“We are thrilled to collaborate with Yodel Mobile through this generous initiative,” said Emily Scott, Director of Programs and Impact at the Cherie Blair Foundation for Women. “Their support will be instrumental in helping us expand our reach and deepen our impact in Nigeria.”
This partnership is part of Yodel Mobile’s wider pro-bono program, which includes two annual initiatives: one supporting charitable organizations and another dedicated to empowering Black founders. The agency selects a small number of purpose-driven apps each year to receive expert marketing support. Past participants include Breast Cancer Care, My House of Memories, Legendary Rootz, and UGeo.
Yodel Mobile, founded in 2007, specializes in full-funnel mobile marketing strategies, including app store optimization, user acquisition, retention, engagement, and monetization. The agency has driven success for leading brands such as B&Q, UKTV, Afterpay, Yodel Delivery, and TUI.
The past year has marked significant momentum for Yodel Mobile, with rapid global expansion, major client wins, and global recognition, including being named the Sunday Times Best Places to Work 2025, App Marketing Agency of the Year 2024, and Most Effective ASO Campaign 2023. The agency was also listed on the Culture 100: Greatest Places to Work 2024.
About Yodel Mobile:
Yodel Mobile by NP Digital is a leading app growth consultancy that has helped scale over 1,500 apps since its founding in 2007. The agency partners with start-ups, scale-ups, and enterprise clients to launch and scale successful apps across industries, including clients such as Gymshark, Holland and Barret, UKTV, Global Player, Breast Cancer Care, and Wowcher.
About Cherie Blair Foundation for Women:
The Cherie Blair Foundation for Women aims to create a future where women everywhere enjoy equal economic opportunities to thrive. The Foundation works with women in low and middle-income countries to start, sustain, and grow successful enterprises. By collaborating with partners around the world, the Foundation creates fairer business environments for women, free from gendered barriers, and empowers them to reach their potential.
Since 2008, the Foundation’s training and mentoring services have supported 300,000 women in over 100 countries. By blending insights from research, strong partnerships, and pioneering technology, the Foundation opens doors for women entrepreneurs to skills, confidence, networks, finance, and markets. The Foundation also advocates for change to stop millions of women from being held back and unable to thrive economically.
The Foundation’s gender-transformative approach allows women to achieve their economic objectives, creating a better future for themselves, their families, and their communities. The Foundation believes that empowering women entrepreneurs also contributes to thriving, fair economies and global economic justice.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.