Yeni Raki, the world-renowned and widely sold raki brand, is introducing its expertly crafted grape spirits to the UK market with a touch of British flair. Available on Amazon, Yeni Raki launches in the UK accompanied by the exciting “It’s Time” campaign and a range of signature cocktails designed to captivate the taste buds.
As part of its launch, Yeni Raki has partnered with Hovarda, a popular establishment in Soho, for London’s prestigious “Cocktails in the City” event and afterparties featuring renowned DJs such as Viton, Derun, and Maia, along with other special guests. Attendees can visit the Yeni Raki stand to participate in prize giveaways and enjoy complimentary raki and mezze tastings, immersing themselves in the rich flavours and traditions of raki.
Yeni Raki 1937, with a history spanning five centuries, is an aniseed-flavoured grape alcohol from Anatolia, distilled meticulously from carefully selected grapes and raisins to produce suma. This suma is then redistilled with aniseed to create the distinctive raki flavour.
Drinking raki is synonymous with sharing, connecting, and celebrating love and friendship. Whether enjoyed during intimate mezze gatherings or as a luxurious cocktail for nighttime revelry, raki brings people together. It’s Time to connect with loved ones, whether for celebrations, commiserations, or engaging conversations.
Yeni Raki aims to introduce the UK market to the joys of raki through its brand refresh and a collection of unique raki-infused cocktails. The brand will collaborate with various homegrown hospitality brands throughout the summer, starting with Hovarda at the esteemed “Cocktails in the City” event.
During the event, taking place from July 6th to July 8th, leading hospitality venues and spirits brands will compete to be recognised as the best cocktail and bar. Yeni Raki will present three signature cocktails: the “Raki Elixir” with pear and vanilla, the refreshing “Basil Sour Dem” with cucumber, basil, and Yeni Raki Uzun Demleme, and the perfectly balanced “Chili Strawberry Infusion.” Non-alcoholic options like the “Chili Strawberry Infusion Virgin” will also be available.
Guests can spin the “Spirit to Win It” wheel for a chance to win exclusive prizes with each Yeni Raki signature cocktail. Leaving a review on the Blade app will entitle participants to a complimentary cocktail at Hovarda.
For those seeking a gastronomic experience, complimentary raki and mezze tastings will be offered hourly, providing insights into Yeni Raki’s rich history and perfect food pairings.
To continue the festivities, afterparties will take place at Hovarda in Soho every night from 10 pm until late, featuring renowned DJs like Viton, Derun, and Maia.
As the food industry plays a significant role in cultural exploration, connection, and creative expression, Yeni Raki aims to educate the UK about raki’s heritage and promote the idea that connections transcend borders, taste is universal, and experiences are everlasting. With a range of exciting collaborations and events planned, Cocktails in the City is just the beginning of Yeni Raki’s summer adventures.
Experience something new and exciting this summer. It’s Time for Yeni Raki.
To purchase Yeni Raki, visit Amazon or get tickets for Cocktails in the City at www.cocktailsinthecity.co.uk. Stay updated by following @yenirakiglobal on social media, and share your Yeni Raki moments using #YeniRakiTime.
