London, 10 August 2023 – Quix Labs, a leading vaping technology company based in London, is proud to announce the launch of their revolutionary reusable ciga-like device, the Quixotic. The product, which marks a significant step towards creating responsible products while addressing environmental concerns posed by disposable vapes, has gained considerable momentum since obtaining MHRA authorisation in March.
Speaking on the launch, Anthony Musacchio, Quix Labs’ CFO and lead investor, said: “Quixotic is the embodiment of our mission to change the way vaping products are perceived. We want to move away from the idea that vaping is just about getting a nicotine fix, and towards the idea that vaping can be a tool for empowerment and health. It’s a nod to the idea that making choices that benefit our well-being as well as our planet can indeed be attainable.”
With operations in Burton-On-Trent, London, Leeds, and Belfast, the company is strategically positioned to make a lasting impact. CEO Zach Starr explained: “Through my research and working with customers, I’ve learned that they do not like being treated like they’re all the same. They want to have choices and be empowered to make decisions that are right for them. People want to be seen as individuals, not just numbers. They want to be given the opportunity to choose what’s best for them, and they don’t want to be forced into a one-size-fits-all solution. That is where Quixotic comes into the conversation.”
In the UK, where over 9 million individuals continue to smoke and 3 million have adopted vaping, Quix Labs is addressing a critical need. Surprisingly, 66% of smokers remain skeptical about the benefits of vaping.
Musacchio added: “Zach Starr, the CEO, impressed me with his unique perspective on the vaping industry. In a traditionally competitive market, he has found a way to stand out by focusing on innovation and customer satisfaction.”
By championing innovation and sustainability in an industry fraught with controversy, Quix Labs is determined to be the catalyst for positive change.
Ryan Sheets, Media Relations at Quix Labs, said: “We are offering four separate nicotine strengths down to zero, ensuring that users have the choice they deserve. Through providing this choice, Quix Labs are able to reshape the vaping landscape, steering away from the current trend of extravagant and excessive products, and instead offer a modern solution that is both environmentally conscious and user centered.”
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.