Swiss Butter, a rising star in the culinary world, is challenging the traditional franchising model and prioritising customer experience over immediate profits. The brand, founded by CEO and Founder Eddy Massaad, is dedicated to delivering the true Swiss Butter experience to every patron.
“Our brand ethos is deeply rooted in providing the Swiss Butter experience – an experience that places customer happiness above all else,” Massaad explains.
Forgoing franchising in favour of authenticity and long-term brand value, Swiss Butter is forging its own pathway to success in the restaurant industry.
“Franchising, while appealing for rapid expansion, comes with its fair share of pitfalls. One significant issue is the potential dilution of brand quality and standards due to decreased control,” Massaad elucidates. “Moreover, disputes at the franchisee level can significantly damage the brand’s reputation, eroding customer trust and happiness. While franchising might seem attractive on the surface, it doesn’t always serve the best interests of our brand, aka our customers.”
Instead of franchising, Swiss Butter occasionally partners at the local level. “We handpick partners who align with our brand values and understand the Swiss Butter ethos,” Massaad reveals.
“We are not sprinters; we are marathon runners. We are dedicated to preserving the Swiss Butter experience for the long haul,” Massaad emphasises.
Swiss Butter, known for delivering an unparalleled, neighbourhood steakhouse experience, is committed to upholding its core values and prioritising customer experience over immediate profits. With seven stores currently operating globally, Swiss Butter is setting a new standard in the restaurant industry.
Eddy Massaad, CEO and Founder of Swiss Butter, says: “Our brand ethos is deeply rooted in providing the Swiss Butter experience – an experience that places customer happiness above all else. We choose to prioritise the long-term value and authenticity of our brand, we consider ourselves the guardians of our brand. We don’t merely operate; we nurture, protect, and preserve the Swiss Butter experience.”
Swiss Butter, a prominent player in the restaurant world, is challenging the status quo and setting a new standard in the industry with its unwavering commitment to its brand and customers.
Today, Swiss Butter is dedicated to delivering the true Swiss Butter experience to every patron and is forging its own pathway to success in the restaurant industry.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.