A UK charity has launched a video to raise awareness of neonatal care on World Prematurity Day 9/11/24, with the video to be released on 17/11/24.

On World Prematurity Day, Ickle Pickles Children’s Charity has released a powerful video to raise awareness of the estimated 90,000 babies born prematurely or sick in the UK every year.

Entitled ’10 Ickle Moments to Melt Your Heart’, the video captures the stories of 10 babies, with the last showing a premature baby in an incubator, highlighting that 1 in 10 babies worldwide is born prematurely. Seven of the babies featured in the video were born prematurely and have since thrived with the help of specialised neonatal care.

In the UK, eight out of 100 babies are born prematurely, and Ickle Pickles is the only charity that raises funds to donate intensive and special-care equipment to neonatal units across England and Wales to give every newborn a chance. Since 2009, the charity has raised over £3 million for such equipment and has provided over 700 pieces of equipment to support over 40 hospitals and three neonatal transport services.

Rachael Marsh, co-founder of Ickle Pickles, said: “We hope this video underscores the scale of prematurity and why vital neonatal equipment is essential to save lives and support families. With NHS budgets under extreme scrutiny and pressure, all neonatal units in the UK have a list of kit they urgently need. We work closely with local communities and neonatal units to find tailored solutions and donate funds for the equipment that they most urgently need.”

The charity was set up by Rachael and her husband, Andy, after their son Charlie was born at 28 weeks gestation and was in a neonatal unit for three months.

Andy Marsh, co-founder of Ickle Pickles, said: “Raising awareness of neonatal care is a subject close to our hearts at the Ickle Pickles. Our mission is to give every newborn a chance by working nationally whilst delivering tangible localised benefits for parents, neonatal units and communities.”

The video will officially launch on World Prematurity Day, November 17 2023, on the charity’s social media channels.

On World Prematurity Day, Ickle Pickles Children’s Charity has released a powerful video to raise awareness of the estimated 90,000 babies born prematurely or sick in the UK every year. The video, titled ’10 Ickle Moments to Melt Your Heart’, captures the stories of 10 babies, with the last showing a premature baby in an incubator to highlight that 1 in 10 babies worldwide is born prematurely.

Rachael Marsh, co-founder of Ickle Pickles, commented: “We hope this video underscores the scale of prematurity and why vital neonatal equipment is essential to save lives and support families. With NHS budgets under extreme scrutiny and pressure, the unfortunate reality is that all neonatal units in the UK have a list of kit they urgently need. We work closely with local communities and neonatal units to find tailored solutions and donate funds for the equipment that they most urgently need.”

The charity was set up by Rachael and her husband, Andy, after their son Charlie was born at 28 weeks gestation and was in a neonatal unit for three months. Since 2009, Ickle Pickles has raised over £3 million for intensive and special care equipment, providing over 700 pieces to support over 40 hospitals and three neonatal transport services.

Andy Marsh said: “Raising awareness of neonatal care is a subject close to our hearts at the Ickle Pickles. Our mission is to give every newborn a chance by working nationally whilst delivering tangible localised benefits for parents, neonatal units and communities.”

The video will officially launch on World Prematurity Day, November 17 2023, on Ickle Pickles’ social media channels. The charity is funded entirely by voluntary contributions from organisations and individuals.

On World Prematurity Day, Ickle Pickles Children’s Charity is raising awareness of the estimated 90,000 babies born prematurely or sick in the UK each year. The charity has released a powerful video entitled ’10 Ickle Moments to Melt Your Heart’, which captures the stories of 10 babies, with the last showing a premature baby in an incubator to highlight that 1 in 10 babies worldwide is born prematurely.

Rachael Marsh, co-founder of Ickle Pickles, said: “We hope this video underscores the scale of prematurity and why vital neonatal equipment is essential to save lives and support families. With NHS budgets under extreme scrutiny and pressure, all neonatal units in the UK have a list of kit they urgently need. We work closely with local communities and neonatal units to find tailored solutions and donate funds for the equipment that they most urgently need.”

The charity was founded by R

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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