A4Labels, a manufacturer, distributor and online retailer of A4 self-adhesive labels, have decided to take a stand against Black Friday this year. The company will not be offering any additional discounts during the American-inspired sales weekend, but will instead reward their clients with five times the usual level of loyalty points.
Charlie Hawker, director of A4Labels spoke of the decision, saying “Instead of offering discounts over this crazy period, we will be rewarding our clients with 5 times the usual level of loyalty points which means they can enjoy further discounts on our products at anytime of year, like when they need them. Additionally, during this time, we will be doubling our contributions to the One Tree Planted and Ocean Cleanup charities, which are year round beneficiary’s of our project eco campaign.”
The company, which is based in Fishergate, Sussex and employs 12 people, offers a range of over 500 products for their clients, with same day dispatch and free delivery from their factory and warehouse. A4Labels use only Grade A materials and also offer aggressive quantity discounts and operate a year round price promise.
Hawker concluded, “We are proud to be saying ‘F*** Black Friday’ this year, but still provide our clients with the same great products, discounts and services year round.”
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.