AUTODOC SE, a leading online retailer of vehicle spare parts and accessories in Europe, has appointed Raoul Heinze as the Senior Vice President of their newly established EU Category Management department. Based in Luxembourg, the new department aims to set new standards in customer experience.
With 25 years of professional expertise in the retail and technology sectors, Raoul Heinze brings a wealth of management experience to the position. He previously held various management positions at Amazon for 13 years, where he headed European automotive aftermarket operations between 2016 and 2021.
Commenting on his appointment, Heinze said: “AUTODOC is a fascinating company, especially with their clear focus on the European automotive aftermarket segment in 27 countries. For 15 years now, this focus on automotive customers and the associated ecosystem has proven to be extremely successful and financially viable, and that opens up a wide range of options for innovation. I am particularly impressed by the speed with which decisions are made and implemented here. The strategic mindset of the management team, along with the passion and drive of the company, fit perfectly with my personal working style.”
AUTODOC SE Co-CEO Dmitry Zadorojnii added: “At AUTODOC, we place great emphasis on effective category management as it plays a significant role in improving customer experience and our value proposition. We are extremely pleased to have Raoul Heinze take on the new role of Senior Vice President in this area. With his extensive experience, including in the automotive sector, and considerable technical and leadership expertise, he will help us continuously optimise and perfect the experience of even more customer groups.”
AUTODOC established the EU Category Management department in Luxembourg in June 2023, which is now the base for Europe-wide coordination. The department’s tasks include introducing new categories, expanding the product range, further developing strategic supplier relationships, improving product availability, and managing attractive multi-channel pricing. In addition to Raoul Heinze, eight to ten employees are expected to work at the new company location in Luxembourg. The Category Management division, which includes eight existing teams, will in future comprise around 175 employees.
AUTODOC was founded in Berlin in 2008 and is now one of the most exciting internet companies in Europe. Trading as a European public limited company since November 2022, AUTODOC achieved sales of €1.1 billion in 2022 (2021: €1.0 billion). The company has 5.2 million products for 166 car, 23 truck, and 154 motorbike brands in its range and operates webshops in 27 European countries. AUTODOC currently employs around 5,000 people at eight locations in Germany, Luxembourg, France, Portugal, Poland, Moldova, the Czech Republic, and Ukraine.
AUTODOC SE has strengthened its management team with the appointment of Raoul Heinze as Senior Vice President of the EU Category Management department. Based in Luxembourg, this new division aims to set new standards in customer experience and will work closely with the existing Marketing and Supply Chain/Fulfilment departments. With 25 years of professional expertise in the retail and technology sectors, Heinze brings a wealth of management experience to the position and will help AUTODOC continuously optimise and perfect the experience of even more customer groups.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.