BD-Capital has partnered with TLC Worldwide, which is known as the world’s largest marketing and loyalty rewards platform.

TLC Worldwide, a pioneer in experience-led marketing and loyalty programs, has announced a partnership with bd-capital, an investment firm focused on high-growth businesses driven by changing consumer behavior and disruptive technology. The partnership combines the strengths of both companies to offer the next evolution of the Private Equity Operating Partner model.

With over 30 years of experience, TLC Worldwide has been at the forefront of connecting clients with their customers through free experiences. The company’s platform, COSMOS, offers access to over 45,000 experiences in 40 countries, catering to the growing demand for personalized and immediate rewards. This has resulted in exceptional ROI, loyalty, and brand equity for TLC’s clients.

As part of the partnership, David Johnston, former Group CEO of global loyalty business Aimia, and Jan-Pieter Lips, co-founder of the Nectar loyalty program and former Executive at fintech Adyen, will join TLC’s Group Board. TLC Founder, Nick True, will remain on the Group Board as a key advisor, and co-Founder Alec Johnson will continue to lead the business as Group CEO.

Nick True expressed his pride in TLC’s evolution over the past three decades and is excited about the company’s future in partnership with bd-capital. He highlighted the shared cultural values between the two companies as the foundation for future success.

Alec Johnson, CEO of TLC, is optimistic about the growth opportunities ahead, supported by bd-capital. He emphasized the company’s commitment to delivering best-in-class ROI and advancing its technology and data proposition. David Johnston echoed this sentiment, stating their collective ambition to deliver even more value to every TLC stakeholder.

Founded in 1991, TLC Worldwide operates from offices across Europe, APAC, and the Americas. The company is known for its tech-enabled, experience-based reward campaigns and loyalty programs, catering to clients from various industries. On the other hand, bd-capital, founded in 2019, supports mid-market businesses in Europe through its team of former CEOs with operational experience.

The partnership between TLC Worldwide and bd-capital signifies an exciting step forward in shaping the future of the consumer rewards industry. For more information on TLC Worldwide, visit their website at Press inquiries can be directed to To learn more about bd-capital, visit

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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