Bespoke International Group Strengthens Senior Team with Key Appointments

Bespoke International Group, a leading provider of outsourced contact centre services, has bolstered its senior team with strategic appointments in sales, finance, and operations.

Headquartered in Durban, South Africa, Bespoke has experienced impressive growth since its establishment in 2019, maintaining a strong upward trajectory in 2023.

Specializing in 24/7 voice, email, and chat customer support, Bespoke serves prominent companies in the Energy, Utilities, Retail, and Insurance sectors. The company places a strong emphasis on data and information security, recently achieving ISO 27001:2013 certification.

Mark Thomason, Group CEO and a pioneer in the South African BPO industry, leads Bespoke. While the business operates from a modern contact centre in Umhlanga near Durban, Mark is based in the UK, ensuring attentive and consultative support for Bespoke’s valued clients.

The new appointments include:

  1. Keith Shanks – Joining as Sales Director, Keith brings extensive experience in customer management outsourcing, with a career spanning over 24 years. His expertise lies in business development, commercial structures, and client management, having successfully secured significant business across various verticals for international and UK-based providers.
  2. Mohammed Gafoor – Taking on the role of CFO, Mohammed is a qualified Chartered Accountant (South Africa) with comprehensive financial reporting and analysis responsibilities. His career began as an auditor at one of the “Big 4” auditing firms, followed by senior roles in a leading asset management company in South Africa. Mohammed’s expertise includes heading up Life and Retirement Accounting teams and leading the Finance Analytics team, where he gained robust data analytics experience.
  3. David Pall – Joining as Business Development Director, David possesses exceptional skills in identifying and cultivating new business opportunities. He has played a key role in expanding the client base of several Tier 1 UK BPOs, overseeing projects involving UK nearshore and offshore delivery.
  4. Karen Munsami – Appointed as Quality Manager in Bespoke’s Retail Division, Karen brings over 15 years of diverse experience in contact centres and customer service. Her expertise spans the telecommunications, retail, FMCG, and financial services sectors. Karen holds a Six Sigma Black Belt and has a strong passion for operational excellence.

Mark Thomason expressed his delight in welcoming the new team members, noting their collective strength and expertise as among the best in the industry. He emphasized the company’s unwavering commitment to client delivery, quality, and people development, confident that each team member will play a crucial role in Bespoke’s mission to #bethedifference.

To learn more about Bespoke International Group, please visit their website at or contact Keith Shanks, Sales Director, at

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