Performance nutrition brand Blonyx has announced a distribution deal with Beet-It USA, a subsidiary of James White Drinks LTD, to distribute Beet-It Sport beet juice products in Canada.
Beet-It Sport has been extensively studied and used by professional sports teams in the NHL, NFL, NBA, MLS, English Premier League, and other leagues. Their beet juice products have gained recognition and adoption due to their positive impact on athletic performance.
Under the agreement, Blonyx will have exclusive rights to sell Beet-It’s products in Canada through their website and various online and retail outlets. The initial product available is Beet-It Sport Nitrate 400, a concentrated beet juice shot in a 70ml size, which can be purchased on blonyx.com. Additional Beet-It products will be made available through Blonyx in the near future.
Blonyx CEO Rowan Minnion expressed excitement about the partnership, stating, “Beet-It’s beet juice products have become the benchmark in both research and elite sports communities.” Jonathan Cartwright, Beet-It Sport Specialist at Beet-It USA, added, “We are thrilled to have our Beet-It Sport products available in Canada, a country known for its love of sports. Blonyx shares our commitment to product quality and effectiveness, and we are eager to collaborate with them.”
Beet-It Sport 400 Nitrate Shots are the flagship product, offering a guaranteed 400mg dose of nitrates. Research has shown that consuming Beet-It Sport 2-3 hours before training can reduce the oxygen cost of exercise by 5% and delay the onset of fatigue by 5-16%. This provides benefits for endurance athletes, team sport athletes, and athletes looking to enhance power and performance. Beet-It Sport 400 is made with 98% concentrated beet juice and 2% lemon juice, is Informed Sport certified, and is trusted by numerous athletes, sports teams, endurance clubs, and Olympic athletes.
Beet-It Sport has been used in over 150 published studies and has been utilised by more than 300 research institutes since 2009.
For more information on Beet-It Sport, please refer to the media info kit here available for download.
