Etiya and Dhiraagu Partner to Launch Digital Customer Relationship Management Transformation in the Maldives
Istanbul, Turkey – Etiya, a leading Independent Software Provider, is excited to announce the successful launch of the Digital Customer Relationship Management (CRM) Transformation in partnership with Dhiraagu, the largest and leading digital and telecommunications service provider in the Maldives. The launch, which includes B2C postpaid and prepaid mobile services, marks a significant milestone in the collaboration between Etiya and Dhiraagu.
Through this transformative partnership, Etiya and Dhiraagu have worked closely to revamp Dhiraagu’s customer experience by modernizing its Business Support Systems (BSS) with a state-of-the-art Digital CRM. The strategic initiative aims to enhance Dhiraagu’s customer-centric approach, ensuring seamless experiences across all touchpoints. Key highlights of this initiative include gaining deeper insights into customer needs and streamlining the ordering process.
Aslan Dogan, Founding Partner & CEO of Etiya, expressed his enthusiasm about collaborating with Dhiraagu on their Digital Transformation journey, stating, “By upgrading Dhiraagu’s legacy BSS to CX-based-advanced technologies, we are demonstrating our commitment to enhancing customer experience and driving digital-first strategies forward.”
The successful launch of this project is a testament to Etiya’s role as an innovative BSS provider, delivering tailored solutions that address the unique requirements of its partners. It also solidifies Etiya’s reputation as a trusted leader in the industry.
Dhiraagu’s CEO & MD, Ismail Rasheed, praised the collaboration, stating, “Our customers are at the heart of all we do here at Dhiraagu. This additional upgrade to our systems with Etiya enhances our capability to deliver a superior digital experience to customers, empowering them to get ahead in the thriving digital age.”
The transformation aims to improve sales efficiency, enhance operational agility, and elevate Contact Center Service levels, cementing Dhiraagu’s position as a leader in the telecom industry.
About Dhiraagu
Dhivehi Raajjeyge Gulhun Public Limited (Dhiraagu) was established in 1988 as the country’s sole telecommunication service provider in the Maldives. With Bahrain Telecommunications Company B.S.C (Beyon) holding 52% of the shares and the Government of the Maldives holding 41.8%, Dhiraagu is the leading and largest digital and telecommunications service provider in the Maldives. They provide future-proof digital and telecommunications connectivity that enables customers to stay ahead in the digital future. With a strong focus on customer experience and innovation, Dhiraagu continues to lead the field in the Maldives. For more information, please visit www.dhiraagu.com.mv.
About Etiya
Founded in 2004, Etiya is a leading software company with over 1500 employees across 3 continents and 7 countries. Specializing in customer experience-centric and AI-driven digital transformation, Etiya offers innovative products focused on agility and flexibility through microservices-based architecture and DevOps methodology. Their offerings span various sectors globally, including telecom, automotive, finance, and retail. Etiya prides itself on delivering rapid digital readiness and product delivery for its customers. Learn more at www.etiya.com.
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Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.