Floki and its sister company TokenFi have announced a strategic partnership with the World Table Tennis (WTT) Championships, securing the position of Official Cryptocurrency Partner for the upcoming event in Incheon, South Korea. The tournament, which will take place at the Mohegan INSPIRE Entertainment Resort from 27 to 31 March 2024, is expected to draw in a global audience.
This is not the first time that Floki and TokenFi have worked with WTT. In the past, they have sponsored WTT Champions Frankfurt 2023 and the ITTF World Team Table Tennis Championships Finals Busan 2024, both of which have greatly increased their brand visibility and engagement.
The upcoming WTT Champions Incheon tournament will feature the top 32 men and women table tennis players competing for the singles titles, making for an intense and highly anticipated competition for sports fans worldwide. The event will receive extensive coverage, with over 580 hours of broadcast and an estimated viewership of 450 million people. The event will also have a strong social media presence with over 46 million views.
According to Floki, this partnership with WTT Champions Incheon is a strategic move, coinciding with the changing landscape of cryptocurrency in South Korea and solidifying their influence in the region. This partnership demonstrates Floki’s commitment to building a strong community around the love of sports.
The WTT Champions Incheon tournament provides a unique opportunity for Floki to connect with fans, as demonstrated by the 5.4 million online interactions from previous events. The global table tennis community has over 519 million followers, with a significant portion being young fans. In Asia, table tennis is one of the top four sports, with over 500 million households tuning in to watch. In China alone, the sport has 398 million loyal fans and is the number one sport during the Olympics.
With a strong presence in Asia, particularly in China, Floki’s partnership with WTT Champions Incheon is poised to further solidify their position as a top cryptocurrency brand. Distributed by https://pressat.co.uk/
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.