B2B Marketing, the leading organisation in the B2B marketing industry, has announced that Susannah Streeter, a renowned finance and markets expert, will be a Keynote speaker at their upcoming conference, B2B Ignite, in 2025.
Susannah Streeter, a former BBC News Anchor and Head of Money & Markets at Hargreaves Lansdown, will be joining B2B Marketing’s CEO, Richard O’Connor, for a keynote presentation titled ‘Riding the waves of economic sea change: Why 2025 is your pivotal moment’. This session will draw on their combined expertise in recent world economic affairs and developments in audience behavior to discuss the future of B2B marketing and how professionals can stay relevant and become trusted voices on their organization’s board.
With her background as a broadcaster, financial commentator, and former RAF Reserve officer, Susannah is well-equipped to provide valuable insights and expertise to the B2B marketing professionals in attendance. She has anchored flagship news shows on BBC TV and radio and has hosted major conferences around the world, including Deepfest AI 2025 in Riyadh, Arctic Frontiers in Tromsø, and the World Green Economy Summit in Dubai.
The Keynote session comes at a crucial moment for the B2B marketing industry. With significant shifts in B2B markets, the industry is at a crossroads. One path leads to a future where marketing is a strategic, commercially-driven function with a meaningful voice in business decision-making. The other could result in a diminished influence for the discipline, relegating it to a reactive role with limited strategic input. This moment not only has implications for the future of the profession but also for the career progression of individual marketers. If B2B marketers do not become more commercially-driven and focused on business results, they risk being left with only one of the four Ps: promotion. This could mean fewer opportunities for professional development and a lower perceived value in business.
Richard O’Connor, CEO at B2B Marketing, said, “We’ll be unpacking the significant shifts in B2B markets and why B2B marketers are at a crossroads. The macro-economic outlook, shifting buyer behaviors, and changing boardroom expectations are reshaping the B2B marketing landscape. Our discussion will delve into what this means for the influence, value, and careers of B2B marketers in 2025.”
This Keynote session aims to benefit B2B marketers at all levels by addressing the single biggest challenge facing the profession head on.
B2B Ignite 2025 will take place on 2 July in London. More information, including how to attend, can be found on the event website here.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.