Article: Geezy X, the leading Sampling & Activation platform, announces strategic leadership appointments and achieves significant milestones in the industry.
As a subsidiary of Geezy Group, Geezy X is proud to introduce key leadership hires as part of its ongoing commitment to revolutionising the Sampling & Activation business. Geezy X has quickly established itself as a frontrunner, enabling brands to directly engage with their target audience by delivering samples to their doorsteps. Through the integration of free samples into food delivery orders, Geezy X has successfully facilitated over 20 million sample distributions in a span of just two years.
Since its inception over 2.5 years ago, Geezy X has collaborated with more than 500 top FMCG brands, including renowned names such as Pepsi, Mondelez, Mars Wrigley, L’Oréal, Red Bull, BBC, and many others. With operations spanning 14 countries, including Australia, New Zealand, the United Kingdom, the United States, various European nations, India, and Singapore, Geezy X continues to expand its global reach.
Geezy X has recently bolstered its team with the addition of two seasoned industry professionals taking on pivotal roles. Dan Jenner joins as the Head of Global Partnerships, bringing over 20 years of invaluable experience in the activation and sampling industry. With his extensive background, including his most recent tenure at N2O, Jenner possesses a deep understanding of the field, making him the ideal candidate to oversee Geezy X’s global business operations.
In addition to Jenner’s appointment, Ryan Drager has been promoted to the position of Head of Growth. Having played an integral role in Geezy X since its inception, Drager’s extensive experience working with various media agencies and brands positions him perfectly to drive the ongoing success of the company.
One of the key drivers for brands partnering with Geezy X is the platform’s remarkable 100% open rate, offering valuable insights into customer behavior. Campaigns can be precisely targeted based on various segmentation factors, including gender, age, location, cuisine preference, and time of activation. Geezy X empowers brands with a data-driven approach, providing real-time progress tracking and consumer insights through its recently launched data insights and campaign tracking tool.
Expressing his enthusiasm for the company’s growth, Dhruv Kohli, Co-Founder of Geezy, said, “Our Geezy X business has achieved remarkable success, and with the addition of Dan Jenner to our team, I am confident that we will be able to serve more brands and agencies seeking to partner with us. Our strong relationships with media agencies have been instrumental in our journey thus far, and now it is time for Dan and Ryan to further cultivate those relationships and establish a stronger business foundation. Additionally, we have introduced a data insights and campaign tracking tool for our clients, enabling them to monitor real-time campaign progress and gain valuable consumer insights.”
In addition to including samples with food delivery orders, Geezy X assists brands in connecting with captive audiences in gyms, Airbnbs, childcare centers, offices, and more. With a network of over 10,000 touchpoints, including restaurants, premium hotels, and other activation channels, Geezy X provides brands with diverse opportunities to effectively engage with their target audiences.
To learn more about Geezy X and explore partnership opportunities for your brand or agency, please visit www.geezyx.com.
