Ofcom consults on roaming alerts in order to address the issue of high cost of travel data and the possibility of “rip-off roaming” with eSIMs from easySim.global.

Ofcom has recently launched a consultation on proposals to alert UK travellers to the potential costs of data roaming abroad. The telecoms regulator’s research has found that 19% of holidaymakers are unaware of the extra charges associated with using mobile data abroad, prompting the regulator to consider how best to protect customers from bill shock. Portsmouth-based company easySim.global is offering an immediate solution for travellers, providing low-cost travel data eSIMs which cover 150+ countries worldwide.

Since Brexit, EU regulations forcing UK networks to provide “roam like at home” terms to all mobile customers travelling within the EU (and EEA countries) ceased to apply. This has left customers exposed to daily charges for data usage in the EU, which can be costly for short trips.

To counter this, easySim.global is providing cost-conscious UK holidaymakers with an alternative in the form of eSIMs, with a 1GB eSIM for Spain (and covering 34 other European countries) priced at only £3.50 with a 7 day validity. These eSIMs are compatible with the majority of smartphones, can be activated using a QR code sent by email and offer connection speeds up to 5G (where available).

For travellers heading outside the EU, the chances of facing extortionate out-of-bundle charges for data remain high. easySim.global is taking on the “big boys” of the UK mobile networks with its low cost travel data eSIMs, allowing visitors to popular destinations such as Turkey, USA and Dubai to enjoy great savings.

easySim.global Director Jim Guest said: “It’s good to keep customers informed by text about their exposure to roaming charges, and I’ve long felt that international data tariffs are unnecessarily complex and can be hidden away. But the main issue with out of bundle roaming is that the networks make it too expensive, so it will pay to get a travel data eSIM from easySim.global regardless of any new regulations. Ofcom can’t change the prices networks charge for data abroad, and our roaming rates are competitive around the world.”

To get started, customers can check their phone is eSIM compatible then register for the service at www.easySim.global and purchase the right data bundle for their destination. Customer support is provided online 24/7, and users will be required to change their phone settings to set the eSIM as the default data service while abroad.

Ofcom is currently consulting on its proposals and a final decision on forcing mobile networks to warn their customers about roaming charges is expected next year. However, easySim.global is providing an immediate solution to costly international data roaming charges with its low cost travel data eSIMs.

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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