“Renowned Human Performance and Design Innovation Specialists in Greece Awarded Prestigious EU Innovation Grant”

Greek Wearable Tech Startup, ATRIDE, Receives 3M Euros in Funding for Revolutionary Smart Clothing Innovation

Athens, Greece – ATRIDE, a Greek wearable tech startup, has made a game-changing announcement today. The company, which had previously been in stealth mode, has received a significant European funding grant from the Interregional Innovation Investments Instrument (I3) and the European Innovation Council & SMEs Executive Agency.

The funding, totaling 3M euros, will be used to support the expansion, validation, and commercialization of ATRIDE’s latest innovation: the ‘Digilung’ shirt. This groundbreaking smart clothing is designed for people suffering from chronic respiratory diseases, such as COPD and asthma, as well as elite athletes interested in precise physiological performance analytics.

The Digilung shirt utilizes embedded textile and microelectronic sensors to provide personalized care at the point of need. This not only improves patient outcomes but also generates new clinical insights for better disease management. The shirt incorporates proprietary AI/ML algorithms and sensor designs, advanced nanomaterials, and smart garments– all integrated into an elegant t-shirt. ATRIDE aims to expand its product portfolio into international markets and lead the way in the commercialization of e-textiles.

“We are a human-first company that prioritizes design, ergonomics, and a holistic understanding of modern living, connected lifestyle, and behavioral economics. Technology is our vehicle to develop extremely desirable and useful products,” said Maarten Gijssel, Founder and Chief Clinical Officer of ATRIDE.

ATRIDE, based in Athens, Greece, is a leader in product innovation for smart garment design and engineering. The company utilizes human-centric design, performance analytics, omnidimensional data-driven solutions, and nanomaterials to transform the healthcare and wellness landscape. With this significant funding, ATRIDE looks to continue pushing boundaries and revolutionizing the industry.

For more information about ATRIDE and their groundbreaking innovations, please visit www.atride.eu, or contact info@atride.eu.

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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