Roadshow Promotions, the leading company specialising in bus promotions, is delighted to announce the appointment of David McCallum as their new Partnership Director. With an impressive career spanning over 30 years in the industry, McCallum has collaborated with renowned brands and will play a pivotal role in driving growth at the company.
In his new position, based in Glasgow, McCallum will focus on developing the company’s offerings in Scotland and establishing partnerships with organisations across the UK. Collaborating with global brands, public sector entities, and creative agencies, he will leverage his experience and expertise to maximise the effectiveness of promotional buses for training, education campaigns, awareness initiatives, exhibitions, and staff engagement.
McCallum’s wealth of knowledge will prove invaluable in advising and guiding clients from various sectors, including marketing, media, medical technology, charities, and the third sector. His track record of delivering successful campaigns includes notable clients such as Marie Curie, Sunderland BID, and Crimestoppers. With his industry expertise, he will be instrumental in sustaining the company’s impressive growth trajectory.
Regarded as an innovator, McCallum has introduced and expanded the application of Agripa branding technology to new vehicles and sectors. He was also among the first to combine large-scale digital screens with promotional buses. With his extensive experience, including senior positions at respected outdoor media companies like Viacom and CBS Outdoors, McCallum brings a wealth of industry knowledge to his new role.
Expressing his enthusiasm about joining Roadshow Promotions during this exciting time, McCallum stated, “I’m thrilled to be part of Roadshow Promotions. The team has established an impressive reputation for delivering innovative and impactful promotional bus tours and campaigns throughout the UK. I look forward to collaborating with them to take the business to new heights. Our focus will be on customer-centric innovation, making our vehicles faster to prepare, more flexible, more impactful, and more cost-effective than ever before. We are committed to ensuring a rewarding and successful journey for everyone involved.”
Natasha Greenley, Director of Roadshow Promotions, added, “We are delighted to welcome David to our team. His extensive experience and expertise will be invaluable in driving our continued growth and success in the coming years.”
