Article: Growth-focused investor Setforth has recently completed the acquisition of Fitfactory, a prominent provider of software solutions to the high-value manufacturing and engineering sectors. This strategic move positions Fitfactory for accelerated growth and innovation, with the full support and resources of Setforth.
Fitfactory will retain its brand name, culture, and vision as it moves forward under the ownership of Setforth. The acquisition provides Fitfactory with strategic guidance and investment from Setforth, enabling the expansion of its operations and market presence. Customers of Fitfactory can expect enhanced service and product offerings as a result of this partnership.
Adrienne Gormley, CEO at Setforth, expressed excitement about the investment and warmly welcomed the Fitfactory team to the Setforth family. Gormley praised Fitfactory’s consistent innovation and robust growth, emphasising the loyalty of its customer base. Setforth aims to work closely with Fitfactory’s management team, led by CEO Jason Pritchard, to propel the business forward.
Fitfactory’s existing management team, including CEO Jason Pritchard, will continue to guide the company, building upon the solid foundation established by founders Tom Dawes and Tony Guo. This seamless transition ensures continuity in Fitfactory’s operations.
Tom Dawes, Founder of Fitfactory, and Jason Pritchard, CEO at Fitfactory, expressed their excitement about the acquisition, recognising it as a significant milestone for the company. The partnership with Setforth will enable Fitfactory to reach new heights by leveraging Setforth’s strategic knowledge and support. Fitfactory plans to accelerate its growth, expand its product offerings, and deliver even greater value to its customers.
Fitfactory, headquartered in Stockton-on-Tees, has established itself as a leading provider of modular MRP, ERP, and MES solutions that drive digital transformation within the manufacturing and engineering sectors. With its extensive industry expertise and top-notch products, Fitfactory currently serves over 300 businesses and 400 factories worldwide.
Setforth received advisory support from CMS (Legal), 8Advisory (FDD & Tax), Xaeus Blue (Tech), and South Main Consulting (CDD) during the acquisition process. Fitfactory was advised by Brabners (Legal) and Ballard Evans (CF Advisory), ensuring a smooth and successful transaction.
The partnership between Setforth and Fitfactory promises to bring exciting developments and opportunities to the software solutions landscape for the manufacturing and engineering sectors, fostering growth, innovation, and enhanced customer experiences.
