The myWorld group of companies, which relocated its headquarters to Austria this summer, is continuing to take off and focus on international growth in attractive markets. Primarily, the operator of the multinational myWorld Benefit Program is targeting the Asian and African regions.
In July, myWorld Asia opened a new headquarters in Kuala Lumpur, Malaysia, to expand its presence in the Asian market. Millions of dollars of investments are planned for this purpose in the coming years.
myWorld’s initial strategic focus is primarily on Indonesia and Vietnam, two populous countries with stable economic development in recent years. Sharif Omar, Co-Owner of myWorld, said: “Digital payment methods, online shopping and e-commerce transactions are experiencing an enormous upswing in these countries. These are optimal conditions for attracting the consumer-minded community and the thriving retail market of these countries to our unprecedented Benefit Program and our innovative shopping technologies.”
myWorld also estimates the potential on the African continent to be high. The middle class is growing steadily in many African countries and with it the purchasing power of the predominantly young population. Radovan Vitosevic, CEO of myWorld International AG, added: “In September, we successfully launched in Cape Verde. Kenya and Angola are equally attractive markets for us and are already in the pipeline. We want to help consumers save money on their daily purchases – in a way that is as simple and innovative as possible.”
myWorld International AG, the Austrian-based operator of the worldwide myWorld Benefit Program, provides shoppers with Cashback and Shopping Points every time they shop with myWorld partners. Partners benefit from an efficient customer loyalty programme that helps them increase their brand awareness and sales. Currently, the program is used by over 15 million customers and 400,000 points of acceptance in 56 markets.
Klaus Piber, Communications Manager of mediaWorld agency GmbH, said: “Especially in times of inflation and energy crisis, we feel this need like never before – not only in Asia and Africa, but worldwide.”
myWorld International AG, the Austrian-based operator of the multinational myWorld Benefit Program, is expanding its presence in the Asian and African markets. The program provides shoppers with Cashback and Shopping Points every time they shop with myWorld partners and offers partners an efficient customer loyalty programme. Already, it is used by over 15 million customers and 400,000 points of acceptance in 56 markets. Initial focus is primarily on Indonesia and Vietnam, whilst investments are planned for the coming years to expand presence across the Asian market. On the African continent, myWorld has already launched in Cape Verde, with Kenya and Angola also in the pipeline. Klaus Piber, Communications Manager of mediaWorld agency GmbH, noted: “We feel the need for our program like never before – not only in Asia and Africa, but worldwide.”
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.