Super Ninja, a leading provider of non-toxic pest control solutions, has announced its acquisition of Waspinator Ltd, a UK-based company known for its innovative wasp prevention product. The acquisition was finalized on Friday, February 2, 2024.
Super Ninja’s CEO, Joost van Vollenhoven, expressed excitement about the acquisition, stating that it will complement the company’s existing portfolio and expand its offering of sustainable pest control products. The Waspinator, which mimics a wasp nest to deter wasps, will be a valuable addition to Super Ninja’s range of eco-friendly solutions.
The acquisition will also give Waspinator access to Super Ninja’s distribution network in Europe and Australia, providing a wider customer base for their product. The combined company will benefit from shared expertise in deterring pests without the use of chemical agents, which are often overused in the pest control industry.
Van Vollenhoven expressed enthusiasm for the partnership, stating, “We are thrilled to welcome Waspinator to the Super Ninja family. Richard Piddocke, Waspinator’s founder, has built a remarkable company that has established a strong reputation for delivering an effective and environmentally friendly pest solution against wasps. We are excited to leverage Waspinator’s expertise and market position to further strengthen our position in the UK as a leading provider of sustainable pest control solutions.”
Piddocke, who will retire following the acquisition after leading Waspinator for over 15 years, shared his excitement about the partnership, stating, “I am confident that Super Ninja is the right partner for Waspinator. Their strong commitment to sustainability aligns perfectly with Waspinator’s values. I am excited to see what the joint venture can achieve in the years to come.”
The Original Waspinator was invented 15 years ago by Richard Piddocke after he was inspired by his own experience with wasps. The product works by exploiting wasps’ territorial instincts and mimicking the appearance of an enemy wasp nest. This causes wasps to become agitated and avoid the area, as they perceive the Waspinator as a threat to their colony. The product has been featured on popular TV shows such as This Morning and BBC Gardeners’ World.
Super Ninja, headquartered in Gouda, Netherlands, is committed to using innovative, eco-friendly methods to control pests and protect homes and businesses. Their hero product, the Fruit Fly Ninja, is a non-toxic fruit fly trap that mimics the smell of rotting fruit to capture fruit flies. It is one of the best-selling pest control products across the UK and Europe, driven by the increasing nuisance of fruit flies due to the warmer climate.
The combined UK entity, operating under the name Super Ninja Waspinator UK Ltd, will be led by Joost van Vollenhoven as CEO. The acquisition of Waspinator Ltd by Super Ninja is set to strengthen the company’s position as a leader in sustainable pest control solutions in the UK.
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