Prof. Klemens Joos, founder of the EUTOP Group and managing partner of the EUXEA Holding corporate group, has released a revised edition of his book “Convincing Political Stakeholders” on 06.09.2023. Prof. Joos currently teaches as an honorary professor for Business Administration – Political Stakeholder Management at the Technical University of Munich (TUM).
The updated book provides readers with a unique and case-oriented insight into the concrete practice of governmental relations work in Brussels and the formula Prof. Joos developed for successful interest representation. The work also serves as the theoretical basis of the Master seminar on Political Stakeholder Management which he has been teaching at the TUM School of Management since April 2021.
Prof. Gunther Friedl, Dean of the TUM School of Management, said: “Klemens Joos succeeds once again in treading new ground with this second edition of his book. He tangibly packs the important distinction between content competence and process competence, without which successful interest representation is not possible, into a formula that reduces the complex task of interest representation to its core and the central relationships.”
The book is essential reading for all actors on the “stage of the European Union”, particularly companies, associations, organisations and journalists in the EU member states, as it provides a deep understanding of how the modern EU works.
Enquiries should be directed to the press department of the EUTOP Group at eutop@eutop.eu or +49 89 323700-0.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.