ATG (Ambassador Theatre Group) and Preevue have announced the expansion of their innovative ‘View from Seat’ service to all UK ATG venues. This service offers customers the ability to preview the exact view from each seat in every venue during the booking process, providing confidence to customers.
The ‘View from Seat’ service is powered by Preevue’s state-of-the-art digital twins, utilising LiDAR (Light Detection and Ranging) laser scan data of the venues, accurate down to millimetres. This sophisticated technology offers an accurate visual representation of each seat’s view, enhancing the theatre-going experience overall and bringing more transparency and satisfaction to customers.
This collaboration between ATG and Preevue marks a significant advancement in theatre technology and the customer journey, leveraging the capabilities of 3D visualisation and LiDAR scanning to elevate the traditional cultural experience.
Ryan Metcalfe, Managing Director of Preevue, said: “The partnership between Preevue and ATG to expand the ‘View from Seat’ service across all UK venues is a testament to our commitment to driving innovation in the theatre industry. With our advanced digital twin technology, we’re taking data and tools that were previously only available to producers and sharing them with theatregoers. We’re taking audience engagement to new heights, allowing patrons to virtually step into their chosen seats before the night of the performance.”
Richard Zubrik, Chief Product & Technology Officer at ATG, commented: “As the UK’s leading theatrical ticketing platform, we’re committed to using technology to continually level-up the online ticketing experience. We’re thrilled to launch View from Seat nationally, in partnership with Preevue, to help more audience members make informed choices about the right seats for them”.
ATG (Ambassador Theatre Group) and Preevue have announced the expansion of their innovative ‘View from Seat’ service across all UK ATG venues. This feature allows customers to preview the exact view from each seat in every venue during the booking process, enhancing the theatre-going experience overall.
The service is powered by Preevue’s state-of-the-art digital twins, utilising LiDAR laser scan data of the venues, accurate down to millimetres. This advanced technology offers an accurate visual representation of each seat’s view, giving customers confidence and satisfaction when choosing their seats.
This collaboration between ATG and Preevue is a significant advancement in theatre technology and the customer journey, demonstrating how technology can be used to elevate the traditional cultural experience.
Ryan Metcalfe, Managing Director of Preevue, said: “The partnership between Preevue and ATG to expand the ‘View from Seat’ service across all UK venues is a testament to our commitment to driving innovation in the theatre industry. With our advanced digital twin technology, we are taking data and tools that were previously only available to producers and sharing them with theatregoers. This allows patrons to virtually step into their chosen seats before the night of the performance, taking audience engagement to new heights.”
Richard Zubrik, Chief Product & Technology Officer at ATG, commented: “As the UK’s leading theatrical ticketing platform, we are committed to using technology to continually level-up the online ticketing experience. We are thrilled to launch View from Seat nationally, in partnership with Preevue, to help more audience members make informed choices about the right seats for them.”
ATG (Ambassador Theatre Group) and Preevue have announced the expansion of their innovative ‘View from Seat’ service across all UK ATG venues. This service offers customers the ability to preview the exact view from each seat in every venue during the booking process, enhancing the theatre-going experience overall.
The service is powered by Preevue’s state-of-the-art digital twins, utilising LiDAR (Light Detection and Ranging) laser scan data of the venues, accurate down to millimetres. This sophisticated technology offers an accurate visual representation of each seat’s view, giving customers confidence and satisfaction when choosing their seats.
This collaboration between ATG and Preevue is a significant milestone in the industry, demonstrating how technology can be used to elevate the traditional cultural experience.
Ryan Metcalfe, Managing Director of Preevue, said: “The partnership between Preevue and ATG to expand the ‘View from Seat’ service across all UK venues is a testament to our commitment to driving innovation in the theatre industry. With our advanced digital twin technology, we are taking data and tools that were previously
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